Diageo On-Premise Marketing Coordinator, NJ: TEMP TO PERM

Job Description

The Diageo On-Premise Marketing Coordinator is responsible for supporting the planning, coordination, reporting, and operational execution of Diageo’s on-premise sales and marketing initiatives throughout New Jersey.

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This role serves as a central resource for the Allied Beverage Diageo On-Premise team, ensuring that activation programs, promotional assets, field communications, budgets, and performance reporting are organized, accurate, and delivered on time.

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The ideal candidate is highly organized, resourceful, detail-oriented, and comfortable managing multiple priorities. Strong communication skills, proficiency in Microsoft Office, and a proactive approach to problem-solving are essential.

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The Diageo On-Premise Marketing Coordinator is responsible for supporting the planning, coordination, reporting, and operational execution of Diageo’s on-premise sales and marketing initiatives throughout New Jersey.

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This role serves as a central resource for the Allied Beverage Diageo On-Premise team, ensuring that activation programs, promotional assets, field communications, budgets, and performance reporting are organized, accurate, and delivered on time.

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The ideal candidate is highly organized, resourceful, detail-oriented, and comfortable managing multiple priorities. Strong communication skills, proficiency in Microsoft Office, and a proactive approach to problem-solving are essential.

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Core Accountabilities

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Activation & Event Coordination

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• Maintain and update the master on-premise activation calendar, including promotional events, trade programs, and other marketing initiatives.
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• Coordinate administrative logistics for activations, including scheduling, promotional agency bookings, and required materials.
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• Serve as a point of contact for promotional agencies, ensuring event details, staffing requirements, and training materials are communicated accurately and on time.
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• Coordinate with the Activation Manager and field team to ensure event resources are available and aligned with scheduled activation dates.
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• Track activation execution, event status, outstanding deliverables, and program completion.
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• Proactively follow up on outstanding recaps and required documentation.
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• Develop consolidated activation reports and presentations highlighting program execution, results, and key learnings.
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Promotional Asset & POS Management

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• Manage inventory and tracking of promotional assets, point-of-sale materials, and activation supplies.
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• Research and source vendors for promotional materials, identifying competitive pricing, volume discounts, and cost-saving opportunities.
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• Obtain vendor quotes, compare pricing options, and recommend purchasing decisions for management approval.
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• Coordinate approved orders, production timelines, deliveries, and distribution of promotional materials.
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• Align asset availability with the activation calendar to support timely deployment of materials.
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• Coordinate asset requests from the field team and communicate availability and expected delivery timelines.
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• Identify inventory shortages and recommend replenishment or alternative solutions.
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Field Communications & Marketing Support

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• Own and maintain the on-premise field communications calendar to ensure timely distribution of programs, priorities, and available resources.
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• Proactively develop clear, professional, and shareable communications for the Allied Beverage Diageo On-Premise team.
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• Create program one-pagers, promotional guides, activation instructions, presentations, and other field-facing sales materials.
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• Consolidate program details, pricing, promotional opportunities, and activation resources into easy-to-use communications.
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• Maintain an organized, accessible library of current sales tools, program information, and marketing resources.
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Data Management, Reporting & Business Insights

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• Maintain and manage TRAX data and related performance tracking tools to support accurate reporting.
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• Review available data to identify sales trends, distribution opportunities, activation performance, and areas requiring attention.
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Budget Tracking & Administrative Support

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• Maintain accurate and up-to-date budget trackers for on-premise marketing and activation initiatives.
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• Record planned and actual expenses, purchase requests, vendor quotes, and approved expenditures.
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• Monitor program spending and communicate potential budget discrepancies or concerns.
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• Maintain organized documentation of purchasing activity, invoices, and program expenditures.
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• Provide general administrative and operational support to the Allied Beverage VP of On-Premise
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Team Coordination & Operational Excellence

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• Manage recurring administrative processes and proactively follow up with team members on outstanding deliverables.
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• Maintain organized trackers, shared resources, and operational documentation.
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• Support coordination of team meetings, including agendas, presentations, materials, and follow-up items.
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• Identify opportunities to improve existing processes, streamline communications, and reduce administrative inefficiencies.
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• Collaborate with internal teams, external agencies, and vendors to ensure timely completion of assigned initiatives.
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Minimum Requirements (Education, Experience, Qualifications, Skills, Abilities)

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Skills, Education, & Experience

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• Bachelor’s degree preferred, ideally in Business, Marketing, Communications, or a related field.
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• 0–2 years of experience in marketing coordination, sales support, event coordination, administration, or a related function.
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• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, Outlook, and Word.
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• Strong organizational skills with the ability to manage multiple projects, deadlines, and competing priorities.
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• Excellent written and verbal communication skills.
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• Ability to work independently, take ownership of recurring responsibilities, and proactively follow up on outstanding tasks.
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• Comfortable working with spreadsheets, tracking systems, and business data.
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• Ability and willingness to learn TRAX and other internal reporting platforms.
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• Experience in the beverage alcohol, hospitality, or consumer packaged goods industry preferred but not required.
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• Ability to work primarily in an office environment with occasional travel to field locations or events.
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Preferred Characteristics

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· Results-oriented with a strong sense of ownership and accountability

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· Organized and detail-oriented, with the ability to thrive in a fast-paced environment

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· Strong interpersonal and networking skills

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· Strategic thinker with a creative, entrepreneurial mindset

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· Passionate about hospitality, spirits, and consumer engagement

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· Comfortable presenting to groups and representing premium brands in-market

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Compensation & Benefits

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The base salary range for this position is $55,000-$60,000 , with final compensation based on experience and qualifications.

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Benefits currently include:

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• Medical, Dental & Vision Insurance
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• 401(k) with Company Match
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• Paid Time Off
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• Paid Holidays
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Equal Opportunity Employer

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Next Level Marketing is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected classification under applicable federal, state, or local laws.

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