ABX Product & Insights Manager

The ABX Product & Insights Manager is responsible for the management of the Firm’s ABX platform including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey, and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders. Job Summary This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usage monitoring, while supporting continuous improvement aligned to ABX standards. Job Duties Serves as the Demandbase business product owner, managing platform priorities, backlog, requirements, and change management to support ABX strategy and business outcomes. Owns account list strategy, audience design, buyer journey models, intent topic strategy, segmentation, and activation readiness for ABX programs. Partners with channel owners to activate audiences across paid, web, email, and sales channels and validate targeting, measurement, and execution plans. Builds, maintains, and publishes dashboards and recurring insights on account engagement, intent, reach, pipeline influence, and audience performance by segment and campaign. Monitors audience health and platform usage, identifies performance trends or discrepancies, and collaborates with various marketing functions to address data quality, taxonomy, and integration issues. Defines and supports governance, standards, QA processes, and documentation for audience creation, naming conventions, activation readiness, and ongoing platform use in partnership with MOPs. Leads enablement programs, including training sessions, office hours, job aids, stakeholder communications, and adoption monitoring with follow-up coaching and optimization. Manages platform support intake for ABX users, triages requests, coordinates issue resolution and vendor escalations as needed, and tracks follow-up actions to closure. Supervisory Responsibilities N/A Other Duties as Required N/A Qualifications, Knowledge, Skills, and Abilities Education Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred. Experience Five (5) or more years of marketing or communications experience, including at least three (3) years of ABM/ABX operations experience required. Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services, and/or banking industries) preferred. License(s)/Certification(s) N/A Software Proficient in Microsoft Office Suite, required. Experience with Demandbase or similar ABM platform, required. Experience with CRM systems, required; prior experience with MS Dynamics preferred. Experience with AI tools and technology (i.e., Copilot), preferred. Language N/A Other Knowledge, Skills & Abilities Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies. Ability to define operating standards, enforce governance, and drive cross-functional adherence. Advanced analytical skills for interpreting engagement, intent, and funnel performance signals. Ability to translate stakeholder needs into clear requirements, user stories, acceptance criteria, and prioritized roadmaps. Strong facilitation and enablement skills for training delivery, office hours, and adoption coaching. Strong communication skills and ability to present insights and recommendations to marketing and sales stakeholders. Ability to manage multiple initiatives with clear prioritization, deadlines, and documented decision-making. Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range: $90,000 - $110,000 Maryland Range: $90,000 - $110,000 NYC/Long Island/Westchester Range: $90,000 - $110,000 About Us Join us at BDO, where you will find more than a career. You’ll find a place where your work is impactful and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization. BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well‑being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. Equal Opportunity Employer, including disability/vets All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. BDO USA, P.A. is an EO employer M/F/Veteran/Disability #J-18808-Ljbffr BDO USA