Manager, Performance Marketing

Position: Manager, Performance Marketing Location: Dallas, TXRemote Status: Hybrid Job Id: 407 # of Openings: 1 MANAGER, PERFORMANCE MARKETINGRemote Status: HybridLocation: Dallas, TXABOUT IMAGINUITYImaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better – that's the spirit of Imaginuity. Learn more at .ABOUT THE POSITIONThe Manager, Performance Marketing serves as a key hub for paid media, translating client business objectives into integrated, performance-driven media strategies across digital and traditional channels. This role leads planning, buying, execution, and optimization for a portfolio of multi-location and franchise accounts, ensuring campaigns stay aligned with broader brand and business goals while maintaining financial accuracy and accountability.The Manager, Performance Marketing brings strong command of paid media buying platforms, data and analytics, and client relationship management, and oversees and mentors Associate- and Lead-level team members through coaching, feedback, and professional development support. The Manager reports to the Director, Performance Marketing.ESSENTIAL DUTIES AND RESPONSIBILITIESOwn cross-channel media strategies for a portfolio of clients in the home services and fitness industries, aligning paid media investment to KPI frameworks and growth targetsDevelop media plans, investment scenarios, and channel mix recommendations across channels such as paid search, paid social, display, programmatic, broadcast, OOH, and direct mail, using platforms including AdScience and first- and third-party dataLead execution, pacing, and optimization of paid campaigns while remaining actively involved in campaign setup, management, and optimization, managing significant client budgets with disciplined reallocation to maximize ROIMaintain accountability for financial accuracy, including reconciliation of planned vs. actual spend and monthly actualizationDrive performance improvement through testing, audience segmentation, creative iteration, and attribution modeling, connecting media outcomes to client revenueServe as a primary media point of contact for assigned accounts, leading QBRs and presentations with senior client stakeholdersIdentify account growth opportunities and lead data-driven upsell, renewal, and scope proposals in partnership with account and strategy teamsOversee and mentor Associate- and Lead-level team members, providing direction, feedback, and professional development supportServe as an escalation point for campaign, client, or workload challenges requiring senior support or decision-makingLead cross-functional collaboration with creative, analytics, account, and media teams to ensure integrated planning and executionStay current on industry trends, platform innovations, and measurement advancements to support agency competitivenessPREFERRED QUALIFICATIONS5+ years of experience in integrated media planning and buying, paid media, or performance marketing, ideally within an agency environmentBachelor’s degree in Marketing, Advertising, Business, Communications, or a related field preferredStrong proficiency managing campaigns across Google Ads, Meta, programmatic platforms, and other paid digital and traditional channelsSolid analytical skills including attribution modeling and the ability to connect media performance to client revenue and business outcomesDemonstrated experience managing and growing client relationships, with confidence presenting to senior-level stakeholdersExperience coaching or mentoring junior team members, with the ability to provide constructive feedback and support their professional growthExperience managing budget reconciliation and financial reporting accuracy, including planned vs. actual spend and monthly actualizationWorking knowledge of media research, planning, and measurement platformsHighly organized and self-directed, with the ability to manage multiple client portfolios, competing priorities, and deadlines in a fast-paced environmentWHAT WE OFFER YOU 90% of employee medical paid by the company (coverage for individuals) 50% of employee dental paid by the company Short-Term Disability InsuranceSupplemental Healthcare 401k Employer Match (100% match up to 6% of salary) 6 Weeks of Paid Time Off (PTO) Annual Bonus Plan Paid Parental LeaveHybrid Work Environment Generous Employee Referral Program Casual Dress Code Free Snacks & Beverages Mentoring Opportunities Professional Development Opportunities Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity. Apply for this Position