Retail Marketing Manager

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With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way. Role Overview The Retail Marketing Manager is responsible for planning, executing, and optimizing retail marketing programs across national and regional accounts. This role will manage promotions, in-store merchandising, co-op and shopper marketing budgets, retail creative development, and performance tracking across key channels. This is a highly cross‑functional role working closely with various departments to ensure all retail initiatives drive velocity, trial, household penetration, and brand awareness. This is an in-office position at the Cymbiotika HQ in San Diego. Key Responsibilities Retail Promotions & Shopper Marketing Develop and execute retail promotional strategies across top retail partners. Build promotional calendars, manage timelines, and coordinate with Sales to align with account needs and category strategies. Lead planning and execution of in‑store and digital shopper marketing campaigns, including retailer media networks. Performance Tracking & Insights Track and analyze retail marketing performance using POS data, syndicated category data, retailer portals, and internal reporting. Provide weekly/monthly readouts with insights, risks, and recommendations to optimize promotions, merchandising, and spend. Monitor promo ROI, lift, velocity, and spend efficiency across accounts. Own the development of in‑store merchandising assets including 5x7s, shelf talkers, shippers, sidecaps, endcaps, display‑ready trays, and seasonal programs. Partner with Brand and Creative on retail creative that aligns with brand guidelines and hero product messaging. Manage routing, approvals, and vendor timelines to ensure flawless execution. Co‑Op & Retail Budget Management Manage co‑op budgets across retail partners; maintain detailed tracking of spend, commitments, and accruals. Build and maintain annual retail marketing budget; partner with Finance and Sales to reconcile actuals and forecast future spend. Negotiate co‑op programs, display opportunities, media placements, and account‑specific opportunities. Cross‑Functional Collaboration Work closely with Sales to support sell‑in decks, line reviews, and launch programs. Partner with Operations on demand planning and inventory alignment for promotions and displays. Collaborate with Brand Marketing to ensure consistency in messaging, product hierarchy, and hero claims across retail. Manage relationships with merchandising vendors, print partners, retailer media reps, and in‑store execution partners. Own project timelines, budgets, and flawless execution from briefing to in‑store activation. Qualifications 3–5 years of experience in retail marketing, shopper marketing, CPG brand marketing, or retail‑facing account marketing. Experience executing retail promotions, negotiating co‑op programs, and managing retail budgets. Strong understanding of shopper behavior, CPG merchandising, and retailer media networks. Comfort working in a fast‑paced, high‑growth environment with changing priorities. Proficiency with data tools (NielsenIQ, SPINS, Numerator, retailer portals) is a plus. Excellent communication, project management, and relationship‑building skills. Passion for health, wellness, and premium CPG brands. Success in This Role Looks Like Growing retail velocity and household penetration across key retailers. Highly coordinated promotions that drive measurable lift and strong ROI. Clear, actionable insights that guide annual planning and cross‑functional alignment. Best‑in‑class merchandising presence and seasonal displays. Tight, well‑managed co‑op budgets. What We Offer: Welcome Package: Receive a curated selection of Cymbiotika products to kickstart your wellness journey with us at your 45th day. Exclusive Employee Discounts : Enjoy 70% off all products for yourself and 50% off for friends and family. Flexible Fridays: Work from home Fridays to ease into your weekend with balance and flexibility. Catered Team Lunches: Connect with your colleagues over delicious catered lunches every Wednesday. Beverage Perks: Cold brew, coffee, and fridge full of drinks. Snacks: Variety of snacks to keep you fueled. Wellness Facilities: Unwind in our on‑site meditation room or recharge with red‑light therapy. VIP Access: Enjoy exclusive suite access at Petco Park for San Diego Padres home games. Fitness Perks: Complimentary ClassPass membership for access to fitness classes and wellness activities. Paid Time Off: Enjoy 13 paid company holidays, a generous PTO policy that grows with your tenure, and dedicated sick time to support your health and work‑life balance. Comprehensive Health Benefits: Dental, vision, and health insurance plans with 100% employer‑paid coverage options. Exclusive Lifestyle Discounts: Special offers through partners like Farmers Insurance, hotels, movie theaters, theme parks, and more. Team‑Building Activities: Join regular team outings and events that foster collaboration, creativity, and fun. Retirement Plan: 401(k) plan with matching contributions to help secure your financial future. Community Engagement: Participate in company‑sponsored volunteer events and give back to causes that matter. #J-18808-Ljbffr Cymbiotika