CRM Analyst II

Overview We are seeking a highly skilled Sr. CRM Analyst to sit at the intersection of data intelligence and customer engagement strategy. In this role, you will own the measurement, testing, and optimization of CRM programs across email, SMS, push notifications, in‑app messages, and content cards — while serving as a key analytical voice across cross‑functional teams. You will leverage deep familiarity with Braze alongside modern data tools including SQL, Databricks, and Power BI to surface insights that drive meaningful improvement in customer engagement, retention, and lifetime value. As AI‑assisted workflows and predictive capabilities increasingly shape the CRM landscape, your comfort with emerging analytical approaches will be a differentiator in this role. Position reports into our Store Support Office in Phoenix, AZ. Overview of Responsibilities Own end‑to‑end performance measurement for CRM campaigns — tracking engagement, conversion, revenue attribution, and channel‑level KPIs across weekly, monthly, and ad hoc reporting cycles Design, execute, and analyze A/B and multivariate tests across Braze channels, maintaining rigorous testing protocols and a structured learning agenda Develop and maintain Power BI dashboards and reports that make CRM performance accessible and actionable for marketing leadership and cross‑functional stakeholders Write and maintain SQL queries against Databricks and other data sources to support audience segmentation, performance analysis, and campaign measurement Partner with Data Science and data engineering teams to operationalize predictive models — including propensity, churn, and LTV signals — within CRM segmentation and targeting strategy Translate complex data sets into clear, prioritized recommendations; proactively identify trends, anomalies, and optimization opportunities before they are asked for Maintain and evolve audience segmentation frameworks and data briefs for CRM initiatives, ensuring accuracy and consistency across campaigns Serve as an analytical partner to cross‑functional teams — including Merchandising, Loyalty, Shopper Marketing, and Digital Product — aligning CRM measurement to broader business goals Monitor and evaluate the impact of CRM programs on customer lifecycle health metrics, contributing to retention and engagement strategy Conduct QA on CRM communications to ensure flawless execution and data accuracy prior to send Stay current on AI‑assisted analytical tools and emerging CRM capabilities, identifying opportunities to incorporate them into team workflows Maintain clear documentation of testing methodologies, model logic, segmentation rules, and optimization findings Qualifications Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field 3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role Proficiency in SQL; experience querying large datasets in cloud‑based environments (Databricks or similar) strongly preferred Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.) Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior Familiarity with GA4 for cross‑channel performance measurement Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment Preferred Braze Certified Practitioner or equivalent platform certification Exposure to AI/ML‑driven segmentation, predictive modeling outputs, or propensity scoring in a marketing context Experience supporting cross‑functional stakeholders in a retail or CPG environment Familiarity with Liquid templating or other dynamic content logic within CRM platforms 3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role Proficiency in SQL; experience querying large datasets in cloud‑based environments (Databricks or similar) strongly preferred Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.) Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior Familiarity with GA4 for cross‑channel performance measurement Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate family’s health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre‑tax Flexible Spending Accounts for healthcare and dependent care Company paid short‑term disability coverage Paid parental leave for both mothers and fathers Paid holidays Get Paid Every Day! Sprouts Farmers Market offers DailyPay. If you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday. You can learn more by visiting Why Sprouts Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high‑quality, farm‑fresh produce, natural meats, plenty of scoop‑your‑own bulk goods and much more in a fun, friendly, old‑fashioned farmer’s market setting. Come grow your career in healthy living with a fast‑paced, rapidly growing company and teams that pride themselves on empowering others along their journey. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary. Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California Residents: We collect information in accordance with California law, please see here for more information. #J-18808-Ljbffr Sprouts Farmers Market, Inc.