General Manager- Boutique Fitness Studio

Job Description

Job Description

YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is energizing, empowering, and fun. YogaSix was established in 2012 and is the fastest growing boutique yoga company in the United States with over 200 independently owned and operated locations throughout the US and abroad.

POSITION: 

The General Manager is responsible for driving growth and revenue at the studio, including memberships, sales packages, and retail. In this fast-paced and fun role, you will drive all parts of the sales funnel, beginning with leads through closing sales, be given daily, monthly and quarterly goals, supervision of instructors and lead a sales team and coordinate grassroots events. There will also be customer service and operational aspects to the role to create an incredible Y6 experience each time a member or lead comes into the studio.  Strong customer service skills, effective communication, team orientation, and a passion for sales and service are a must! Bonus points if you love fitness and yoga as much as we do!

 

COMPENSATION & BENEFITS:

• This position offers a competitive Base Salary $68,000 - $78,000 based on experience which includes Monthly and/or Quarterly Bonuses based on performance
• Free studio membership 
• Retail discounts- up to 30% off
• Free Classes at Cyclebar Culver City
• Free classes at SolidCore Culver City 
• 15% off Milk and Honey experiences
• Free parking

 

DUTIES:

• Revenue Generation: A studio (yes, even a yoga studio) is a business. Therefore, the primary focus of the studio’s General manager is to manage and grow all revenue streams including: 
  • Memberships and Class Packages
  • Retail 
  • Workshops, Privates and Teacher Trainings
• Student Acquisition and Retention: A successful studio depends on supporting prospective students through the following life cycle:
  • Lead Generation
    • Generating consistent lead flow through a blend of GrassRoots Marketing, Social Media, and Referrals 
  • Booking Appointments
    • Contacting leads in a timely manner to establish relationship and get them booked in for a class experience
  • Membership Sales
    • Following a successful initial class experience, presenting the best membership option based on the student’s goals, and overcoming objections as appropriate
  • Retention
    • Ensure new members are onboarded properly and continue to feel value of membership through both utilizing classes and ensuring class quality is exceptional
    • Work with Studio Owner and Director of Education to optimize class schedule on an ongoing basis
• Marketing: Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, social media, retention and loyalty
  • Schedule/participate in Grassroots Marketing partnerships on a weekly basis to drive new guest traffic 
• Leadership
  • Recruit, hire, train, supervise, coach, mentor all wellness advisors
  • Manage studio labor
• Studio Operations
  • Manage maintenance issues, inventory and cleaning
  • Participate in studio, regional and company-wide meetings and trainings as needed
  • Work closely with Studio Owner and Corporate Office to ensure health and profitability of the studio 

 

JOB REQUIREMENTS: 

• Sales & Management Experience
  • 2+ years of fitness sales experience
  • Confident in generating personal sales and training Wellness Advisors in sales
  • Experience supervising and training people successfully 
  • Ability to manage and drive all revenue streams: memberships, retail, and teacher training
  • Proven experience in generating and following up on leads
• Communication & People Skills
  • Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
  • Ability to work harmoniously with co-workers, clients and the general public
  • Strong customer service skills 

 

• Organizational, Professional, & Technological
  • Ability to recognize areas of improvement and make changes using good judgment
  • Ability to prioritize and multitask 

 

PHYSICAL REQUIREMENTS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Employees must be able to work hours that may exceed 8 hours per day and/or 40 hours per week including nights and weekends, especially during peak activity periods.
• May be required to sit or stand for up to four hours at a time. May be required to reach with hands and arms. Must be able to bend, lift, kneel, and drive a car. This job requires the person to climb up and down flights of stairs as elevators are not present at all locations. May be asked to occasionally lift up to 30 pounds.
• Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and the ability to adjust and focus
• Must be able to effectively hear in person and via telephone

EQUAL OPPORTUNITY EMPLOYMENT:

YogaSix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, YogaSix complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Note:  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job as they may change at any time with or without notice.

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