Director of Revenue Marketing
Full-time
Kforce has a client in Wexford, PA is seeking a Director of Marketing. Overview: The client is looking for a strategic, data-driven B2B marketing leader with experience driving revenue growth through demand generation, product marketing, digital marketing, and go-to-market strategy. The ideal candidate has a proven track record building marketing programs that generate measurable pipeline and revenue, leading product launches, and leveraging marketing technology, analytics, and AI to optimize performance. Strong leadership, communication, and project management skills are essential, along with the ability to balance strategic vision with hands-on execution in a fast-paced technology environment. Duties Include:
- Develop and execute revenue marketing strategies that drive qualified pipeline, customer acquisition, and revenue growth
- Own key marketing metrics including pipeline, marketing-sourced revenue, conversion rates, and ROI
- Partner with Sales leadership to align marketing initiatives with business objectives
- Analyze and optimize campaign performance using data-driven insights
- Product positioning and messaging
- Value proposition development
- Competitive analysis
- Product launches
- Sales enablement
- Go-to-market planning
- Website strategy and optimization
- Landing pages and lead capture
- Technical SEO
- Conversion rate optimization
- Analytics, reporting, and attribution
- Website security and vendor management
- Manage marketing operations and technology platforms, including CRM, marketing automation, reporting, dashboards, and AI-driven marketing initiatives
- Customer advocacy and engagement
- Case studies and success stories
- Sales collateral
- Brand management
- Content and creative development
- 7+ years of B2B marketing leadership experience
- Proven success driving demand generation, pipeline growth, and revenue
- Experience leading product launches and go-to-market initiatives
- Strong product marketing and digital marketing expertise
- Experience with CRM, marketing automation, analytics, and reporting platforms
- Knowledge of website management, SEO, web analytics, and conversion optimization
- Experience utilizing AI to improve marketing performance and efficiency
- Excellent leadership, communication, and project management skills
- Ability to operate as both a strategic leader and hands-on contributor
- Preferred experience marketing SaaS, MarTech, AdTech, DaaS, data, or technology solutions
Vacancy posted 4 days ago
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