Vice President - Vendor Marketing

Vice President - Vendor Marketing

Hybrid • Philadelphia, PA

About the Role

As a leading Pro AV distributor in North America, we are investing in a dynamic leader to own and elevate our vendor-facing marketing function. This role will lead a team of highly skilled vendor marketing managers and be accountable for driving vendor excitement, growing marketing-driven revenue, and ensuring our marketing function becomes a strategic growth engine for both our business and our vendor partners. This is a highly visible commercial leadership role requiring energy, creativity, marketing excellence, and strong leadership presence.

What You'll Be Accountable For

1. Vendor Excitement & Strategic Engagement

• Position our organization as the most strategic, innovative, and growth-driving partner for key Pro AV vendors.
• Build deep relationships with vendor stakeholders, shaping joint business plans and securing marketing investments.
• Translate vendor priorities into high-impact activation plans across events, digital, and channel programs.
• Ensure vendors clearly see the ROI and commercial value of partnering with our marketing organization.

2. Marketing Performance, Growth & Commercial Impact

• Design and deliver marketing initiatives that drive measurable sales growth across digital, events, demand generation, and category campaigns.
• Own marketing service income and vendor co-op/MDF performance.
• Implement performance frameworks, dashboards, and reporting to demonstrate ROI and drive continuous improvement.
• Partner closely with sales to ensure marketing plans fuel pipeline, conversion rates, and revenue acceleration.

3. People Leadership & Team Direction

• Lead, coach, and develop a team of vendor marketing managers with clear growth plans, priorities and performance plans.
• Align a virtual cross-functional ecosystem that includes sales, BDMs, operations, events, and digital teams.
• Foster a culture of collaboration, creativity, accountability, and high performance.
• Provide direction, remove obstacles, and ensure the team executes with excellence.

Qualifications

Who You Are

High-Energy Marketing Leader with Marketing Expertise

• Able to inspire, excite, and earn credibility with vendors through marketing expertise and presence.
• Deep literacy across modern marketing: events, digital demand gen, content, analytics, channel marketing, and partner programs.

Commercially Strong & ROI-Driven

• Fluent in commercial levers and able to turn marketing strategies into greater vendor collaboration, revenue, margin, and share growth.
• Financially astute and able to optimize marketing spend for measurable returns.

Exceptional People & Stakeholder Leader

• Proven ability to lead high-performing teams and influence across a matrixed environment.
• Strong stakeholder management with vendors, internal sales leaders, and cross-functional teams.
• Clear, persuasive communicator who brings prioritization and focus.

What You'll Get

1. Personal Growth & Career Acceleration

• Exposure to high-performance modern, innovative marketing in a fast-evolving environment.
• Opportunities to learn and apply cutting-edge marketing innovation, including AI-powered workflows, GEO targeting, SEO, digital analytics, automation, market leading events and more.
• A culture that encourages experimentation, curiosity, and skill expansion.

2. A Place to Grow Your Career & Your Earnings

• We pride ourselves on being a company where people develop rapidly, take on increasing responsibility, and grow their earning potential.
• Strong internal promotion pathways and a leadership team invested in your success.

3. A Fun, Energizing, People-Powered Culture

• We believe work should be fulfilling and enjoyable.
• A team that genuinely has fun together, celebrates wins, and supports each other.
• A people-first environment where personality, passion, and energy matter.