SEO/AEO Specialist & Content Writer

Job Description

Job Description

WHO ARE WE?

Horsepower Automotive Group (HPAG), is a leader in the growing automotive aftermarket industry . When you join HPAG, you'll have a unique opportunity to be a part of our exciting and rapidly growing, multi-brand organization. Our brands include Addictive Desert Designs, DV8 Offroad, Flatline Van Co., and Rago Fabrication. We support a collaborative environment and value open participation from individuals with different ideas, experiences, and perspectives.

Are you ready to be part of our future?

SEO/AEO Specialist & Content Writer

Horsepower Automotive Group is seeking an SEO/AEO Specialist & Content Writer to support organic growth, AI search visibility, and ecommerce content across multiple aftermarket automotive brands including Addictive Desert Designs, DV8 Off-Road, C4 Fabrication, Rago Fabrication, and Flat Line Van Co.

This role is responsible for writing optimized product content, blog articles, and landing pages while helping improve visibility across traditional search engines and AI-driven search platforms.

Responsibilities

• Manage on-page SEO efforts across HPAG brand websites
• Write SEO/AEO optimized product descriptions, collection pages, and blog content
• Conduct SEO, AEO, and GEO audits to identify optimization opportunities
• Improve metadata, keyword targeting, internal linking, and site content structure
• Research keywords, competitors, search intent, and AI search trends
• Monitor rankings, traffic, and content performance using SEO tools and analytics platforms
• Collaborate with ecommerce, product, and brand teams to ensure accurate and optimized content
• Stay current on SEO trends, Google updates, AI search changes, and ecommerce best practices

Qualifications

• Experience with SEO, content writing, ecommerce, or digital marketing
• Understanding of SEO fundamentals, keyword strategy, and content optimization
• Familiarity with AI search optimization, AEO, and GEO preferred
• Strong writing and editing skills with attention to technical accuracy
• Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
• Automotive, off-road, or aftermarket industry experience is a plus

HPAG is a fast-paced, team-oriented environment focused on innovation, growth, and building industry-leading brands.

All applicants must be able to pass a background check and drug screening.

Benefits:

• Health Insurance
• Dental Insurance
• Life Insurance
• Vision insurance
• Employee discount
• Paid time off
• Referral program

Schedule and Compensation:

Job Type: Full-time (Monday - Friday)

Salary: DOE

Work Location: In person at our Chandler, AZ facility

It is the policy of Addictive Desert Designs, and its affiliated companies to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, pregnancy or pregnancy-related condition, status with regard to public assistance, veteran status, citizenship status (if authorized to work in the U.S.), or any other characteristic protected by federal, state or local law.