Director, Pricing and Packaging Strategy

Director, Pricing and Packaging Strategy

Do you want to positively impact the revenue growth of a cybersecurity company? Do you enjoy building consensus across teams in a collaborative environment? Do you want to lead and optimize experimentation and testing programs within a subscription-based business? If so, this role might be for you! The Head of A/B Testing & Growth manages all A/B testing across the organization. You'll partner with Pricing, Marketing, Commerce, and Product to guide testing strategy, ensure proper rigor, track all A/B tests, and ensure proper prioritization of all A/B tests. You have a strong track record of successfully running A/B testing teams and are able to drive data-driven decisions that impact the customer experience, revenue growth, and overall business strategy. You'll own the roadmap for experimentation, ensuring that tests are aligned with broader business goals, produce actionable insights, and optimize our pricing, product offerings, and conversion rates. This is a critical role to advance our testing capabilities, tools, and processes, ensuring we maintain a culture of rigorous experimentation across the organization.

As a senior leader on the Pricing Team, this role sits at the intersection of strategy, analytics, and execution – owning the end-to-end pricing strategy across the entire consumer business. Reporting to the Head of Pricing and partnering closely with executive leaders across Marketing, Retention, Product, and Retail, you'll set the vision and frameworks that govern how we price, package, and promote across every channel and stage of the customer lifecycle – from acquisition through renewal – ensuring strategic coherence while maximizing long-term value.

This role plays a critical part in driving revenue growth, customer acquisition, and customer lifetime value by defining the right offers, the right packages, and the right promotions – at every moment of the customer journey. Pricing is one of McAfee's most powerful growth levers, and you'll lead a rigorous experimentation engine – running A/B and multivariate tests across acquisition, packaging, and renewal – to turn pricing into a continuous source of measurable lift. You'll lead a high-impact pricing function, influence executive decisions on monetization strategy, and shape how millions of customers experience McAfee – from the first marketing touchpoint, through product packaging, into renewals and win-back, and across our retail ecosystem.

This is a hybrid position located in a hub location of Frisco, TX, San Jose, CA, Newport Beach, CA, or New York City, NY. You will be required to be onsite on an as-needed basis, typically 1-4 days per month. We are only considering candidates within a commutable distance to these locations and are not offering relocation assistance at this time.

About the role:

In this role, you'll set the strategic agenda for pricing across the consumer business and partner with senior leaders across Marketing, Retention, and Product to operationalize it. You'll build the team, frameworks, and analytic foundations that scale pricing decisions across every channel and lifecycle stage, and represent the pricing function in executive forums.

• Own the end-to-end pricing strategy across the consumer business – spanning Marketing (acquisition offers and funnel pricing), Retention (renewal, win-back, and lifecycle pricing), and Product (packaging, bundling, and tiering)
• Partner with Product on packaging, bundling, and SKU strategy – defining how features, tiers, and price points come together to maximize net revenue, conversion, and customer lifetime value
• Partner with Marketing to design acquisition pricing, trial economics, and offer architecture that drives efficient new customer growth, and lead the testing roadmap that informs funnel and landing page strategy
• Partner with Retention to lead renewal pricing, win-back economics, and lifecycle pricing strategy – protecting and growing customer lifetime value across the installed base
• Lead promotional strategy across channels – from acquisition campaigns to retention offers to retail events – setting the guardrails, calendar, and post-promotion review process that drives consistent, profitable execution
• Build and lead the pricing experimentation engine – designing A/B and multivariate tests across price points, packaging, offers, and renewal flows; partnering with Growth, Marketing, and Product to prioritize the roadmap; and instituting the statistical rigor, readouts, and decision standards that turn experimentation into compounding business growth
• Build and lead a high-performing pricing function, including direct reports and an analytics partnership model, and develop the next generation of pricing talent at McAfee
• Establish the pricing operating model – frameworks, playbooks, governance, and decision rights – that enable consistent, scalable execution across Marketing, Retention, Product, and Retail
• Monitor competitive dynamics, category trends, and channel performance – translating market and customer insights into the pricing recommendations and tests that drive measurable business impact, and reporting results to executive leadership

About you:

You are a seasoned pricing leader who is equally at home setting strategy with executives and operating in the details with cross-functional teams. You bring a thoughtful, collaborative mindset, a track record of building and scaling pricing functions, and the analytical depth to defend recommendations all the way to the C-suite.

• You have 10+ years of progressive experience in pricing, monetization, or commercial strategy – including experience leading pricing across multiple parts of a consumer business (e.g., Marketing, Retention, Product, or Retail)
• You have experience managing and developing people, and you know how to build the team, operating cadence, and analytic foundation a pricing function needs to scale
• You influence across functions and levels with ease – aligning Marketing, Retention, Product, Retail, Finance, and Analytics partners around a single, defensible pricing strategy
• You thrive in fast-moving environments where priorities evolve and ambiguity is part of the challenge, and you bring the structure and judgment to turn that ambiguity into clear decisions
• You turn data into clear, actionable insights – comfortable designing and reading A/B and multivariate tests, and analyzing acquisition economics, packaging and SKU-level performance, promotional lift, renewal and win-back curves, and long-term LTV
• Your background includes consumer subscription, software, or digital-goods pricing – with proven experience shaping monetization across the customer lifecycle (acquisition, packaging, renewal) and across both direct-to-consumer and partner channels
• You balance strategic vision with hands-on execution, communicate clearly at every level, and are willing to roll up your sleeves when the business needs it
• You have a strong growth mindset and a track record of operating in a test-and-learn culture – ideally partnering closely with Growth, Marketing, or Product teams to run A/B and multivariate experiments that translated into durable revenue lift

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.