Manager, Paid Social

About Ovative Group:Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth. We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.About the Role: Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social optimization at Ovative Group can’t be found anywhere else. We measure and optimize paid social campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.  The Ovative Group Manager, Paid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, sophisticated understanding of the digital media landscape, phenomenal client management, and inspiring team leadership. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.  Responsibilities of a Paid Social Manager: Cross-functional strategy & thought leadership:   Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends. Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on retailers and omnichannel retail use cases. Support higher level, cross-functional marketing strategy projects by providing deep media expertise  Understand and find synergies across digital channels within the client mix in partnership with other team members  Performance media management & execution:   Lead day-to-day management and optimization of client paid social programs including:  Campaign planning, strategy and plan documentation  Campaign tactics and segmentation build-out and optimization  Algorithmic bid platform and manual bidding strategy and optimization  Test ideation, planning, and management  Custom analysis, reporting and insights  Creative management and trafficking execution  Site and inventory management  Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners  Strategic partner management   Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members. Client relationship management:   Lead day-to-day management of client paid social programs including:    Clearly defining program objectives, tactics and KPIs  Developing and delivering client communication  Build strategies for clients and lead tactical planning and execution  Effectively manage & grow client relationship and establish trust and credibility  Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels Team leadership and employee development:   Recruit, train and manage new Ovative team members  Foster a culture of open communication and 360-degree feedback   Inspire your team and direct reports to reach their quarterly, annual, and long-term goals   Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team. Requirements: 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs  At least 1+ year of experience managing direct reports   Great communication and extensive client management experience (internal or external)   Proven track record of success driving strong positive results through the paid social channels   Proven mastery of the following:   Performance-based, direct response marketing programs   Execution with platform UIs and ad serving / ad tech  External partner management  Sound conceptual and analytical problem-solving skills   Exceptional attention to detail  Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams. Preferred:Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration cross channel activations Hands-on experience with Retail Media Networks activations including planning, activation, and measurement. Strong digital agency experience or digital lead on the client-side  Previous experience in performance marketing, retail, eCommerce, etc.   Bid technology platform experience  Pay Transparency: At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits. For our Manager positions, including the position of Manager, Paid Social, our compensation range is from $90,000 to $132,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 20% of base salaryWorking at Ovative Group:We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others. Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process. We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families. Benefits: We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit. Some tangible benefits and amenities we enjoy:Access to all office spaces in MSP, NYC, and CHI  Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy  401k match program  Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan  Sabbatical program  Charitable giving via our time and a financial match program  Shenanigan’s Day  Additional information can be found at Ovative's Career Page.The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! EEO & Accessibility: Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law). We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at View email address on click.appcast.io. Application Details and Process:Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.Open Until Filled or Otherwise Withdrawn: We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons. SummaryLocation: Minneapolis; Chicago; New YorkType: Full time