Senior Product Marketing Manager, Employer

Our Mission As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2025) Day to Day We are looking for a dynamic product marketer to help employers build their ideal teams by bringing compelling products, features, and go-to-market strategies to life. In this role, you will work across global Product, UX, Sales, market research, commercialization, Readiness, Training, and Marketing channel teams to identify market opportunities, shape product strategy, and drive post-conversion growth for assigned products. You will manage end-to-end ownership of complex work streams, from influencing trial conversion strategy and developing product positioning, messaging, and narratives to executing global launches and creating the collateral, training, readiness materials, and tooling needed to support adoption, retention, and revenue growth. This role will also partner closely with cross-functional teams to collect and apply customer feedback, develop ROI-focused and claims-based storytelling, operationalize strategies that measure and optimize revenue-generating activities, and architect renewal approaches that build long‑term customer value. The ideal candidate brings excellent strategic thinking, deep curiosity about the market and competitive landscape, the ability to translate insights into actionable go‑to‑market plans, and comfort working across partners at various altitudes throughout the company while using AI to enhance day‑to‑day product marketing execution. You are analytical with a capacity for developing and understanding strategy. You demonstrate excellent written and verbal communication skills, are comfortable with ambiguity and have a track record of using creative problem‑solving to navigate change. At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California. Responsibilities Develop and execute scalable product marketing strategies that drive awareness, adoption, and growth across key customer segments. Define clear positioning, messaging, and value propositions that align product capabilities with customer needs. Manage the planning and execution of integrated, full‑funnel marketing programs to drive acquisition, engagement, and retention. Partner cross‑functionally with Product, Marketing, Sales, and Analytics teams to align on priorities, program execution, and business outcomes. Leverage data, experimentation, and performance insights to measure impact and continuously optimize programs. Identify and prioritize growth opportunities through segmentation, testing, and customer insights. Communicate program performance, insights, and recommendations to leadership to inform future strategy. Skills/Competencies Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience. Experience in global B2B marketing, preferably in growth marketing or a related strategic marketing role. Solid critical mindset with experience evaluating performance data and measuring marketing impact. Ability to synthesize market trends and customer insights to define clear growth priorities and shape effective go‑to‑market strategies. Proven communicator with experience simplifying complex concepts, influencing executive partners, and creating messaging for external audiences. Cross‑functional collaborator with experience managing complex projects with multiple collaborators. Salary Range Transparency Tier 1 - United States of America 110,000 - 164,000 USD per year Tier 2 - United States of America 121,000 - 181,000 USD per year Tier 3 - United States of America 133,000 - 199,000 USD per year Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job‑related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region‑specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( and recruiters can confirm how location is considered for a specific role. Benefits - Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity‑based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at ! Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro‑diversity, disability, age, or veteran status, or any other non‑merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. #J-18808-Ljbffr Indeed