Senior Manager - Marketing AI & Innovation Analytics

Career CategorySales & Marketing OperationsJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Manager – Marketing AI & Innovation AnalyticsWhat you will doThe Senior Manager of Marketing AI & Innovation Analytics (GCCI) is responsible for translating AI-driven insights into coordinated customer engagement strategies and establishing the measurement frameworks required to evaluate their impact. This role ensures AI-enabled marketing capabilities are effectively activated across brands and connected to measurable business outcomes.This individual will serve as the analytics lead for AI Marketing—partnering across Marketing, GCCI, BAI, and external partners to drive data orchestration, performance measurement, experimentation, and evaluation of future AI capabilities and partnerships.Key Responsibilities:AI Data Orchestration & Activation: Lead the translation of AI-driven data sources into coordinated omnichannel and field engagement strategies. Partner across Marketing, GCCI, BAI, and brand teams to orchestrate data activation and maximize business impact.GEO Analytics & Optimization: Own and evolve the enterprise GEO analytics framework across brands. Lead the GEO vendor partnership, establish GEO measurement standards, and translate audit findings into actionable recommendations.Measurement Strategy & Business Impact: Develop KPI frameworks and measurement plans for AI-enabled marketing initiatives. Integrate AI metrics into brand performance reporting and quantify the impact of AI capabilities on engagement, brand performance, and business outcomes.Experimentation & Performance Optimization: Establish test-and-learn approaches, including pilots, A/B testing, and incrementality measurement, to evaluate AI initiatives and inform scaling decisions.Future AI Capabilities & Partner Evaluation: Develop success criteria and measurement frameworks for future AI capabilities. Assess emerging AI platforms, data partnerships, and technologies based on data quality, scalability, measurement readiness, and commercial value.Key Activities:Lead development of AI measurement frameworks, KPI architectures, and reporting standards, integrating AI metrics into brand reporting and business reviews, including execution, leading, and lagging indicators.Partner with Marketing, GCCI, BAI, and brand teams to operationalize OpenEvidence and other AI-derived data sources, translating insights into coordinated omnichannel and field engagement strategies.Own the enterprise GEO analytics framework and partner with the GEO vendor to evaluate performance, identify opportunities, and drive optimization recommendations across brands.Design and evaluate pilots, A/B tests, incrementality studies, and other experimentation approaches to determine which AI capabilities should be scaled.Quantify the business impact of AI-enabled initiatives and translate findings into actionable recommendations for marketing leadership.Evaluate new AI platforms, data sources, and partnerships, assessing data quality, measurement readiness, and potential business value.Define analytics, measurement, and instrumentation requirements for emerging AI capabilities, including AI agents, copilots, and personalization solutions.Develop executive-level reporting, cross-brand AI scorecards, and performance narratives to support investment and scaling decisions.What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic, analytical, and results-driven with these qualifications:Basic QualificationsDoctorate degree and 2 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experienceORMaster’s degree and 4 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experienceORBachelor’s degree and 6 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experienceORAssociate’s degree and 10 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experienceORHigh school diploma / GED and 12 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experiencePreferred QualificationsExperience leading marketing analytics, measurement strategy, or commercial analytics initiatives.Strong understanding of omnichannel marketing, customer engagement measurement, KPI development, and performance analytics.Experience designing experimentation frameworks, including A/B testing, incrementality studies, and causal measurement approaches.Familiarity with AI search, GEO, OpenEvidence, and emerging AI-enabled marketing capabilities.Experience translating complex analytics into actionable recommendations and executive-level insights.Experience evaluating new technologies, data partnerships, and capabilities to inform investment and scaling decisions.Experience managing external vendors and analytics partners to deliver business outcomes.Strong cross-functional collaboration and influencing skills within a matrixed organization.Ability to connect performance metrics to commercial outcomes and business impact.Excellent verbal and written communication skills.Track record of delivering complex initiatives that drive measurable results.What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications.A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accountsA discretionary annual bonus programStock-based long-term incentivesAward-winning time-off plansFlexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.Apply now and make a lasting impact with the Amgen team. careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Application deadlineAmgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.SponsorshipSponsorship for this role is not guaranteed.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. .Salary Range149,349.25USD -202,060.75 USDSummaryLocation: US - California - Los AngelesType: Full time