Digital Marketing & Property Research/Lead Specialist

Role Description

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts. This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market. It also involves scraping data for leads and manual outreach.

Responsibilities

• Digital Presence & Brand Setup (Initial Focus)
  • Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
  • Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
  • Ensure consistent branding and messaging across all digital channels
• Lead Generation & Property Research
  • Source and scrape leads from platforms such as Property Guru
  • Identify potential property opportunities, owners, and agents
  • Build and maintain a structured lead database
  • Support outbound targeting strategies within the Christchurch market
• Email Marketing & Agent Outreach
  • Develop and execute monthly email campaigns targeting Christchurch-based agents
  • Create engaging content relevant to market activity and opportunities
  • Manage email lists and campaign performance
• Social Media & Content Management
  • Plan and execute regular social media content
  • Share property insights, listings, and market updates
  • Align content with lead generation and brand-building goals
• Website & Content Management
  • Maintain and update website content (listings, blogs, insights)
  • Ensure website is optimised for lead capture and user experience
  • Support basic SEO initiatives
• Market Research & Insights
  • Monitor the Christchurch property market (residential and commercial)
  • Provide regular insights on:
    • Market trends
    • Pricing movements
    • Investment opportunities
  • Support the business with a “market pulse” view to inform decisions

Qualifications

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
• Strong understanding of NZ property platforms (e.g., Property Guru)
• Experience in digital marketing, lead generation, or social media management
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
• Strong written and verbal communication skills (for email campaigns and content creation)
• Highly organised and able to work independently

Preferred Skills

• Experience working with Christchurch property market
• Familiarity with commercial property
• Basic SEO and analytics knowledge
• Experience with CRM systems or lead management tools

Work Structure

• Flexible / remote-friendly role
• Part-time or contract engagement
• Opportunity to grow into a larger role as the business scales

Why Join?

• Opportunity to build a property brand from the ground up
• Work directly with a growing Christchurch-based business
• High level of ownership and autonomy
• Combine property expertise with digital marketing
• Long-term growth potential as the portfolio expands

Ideal Candidate Profile

• This role is ideal for someone who:
  • Has hands-on NZ property experience and understands the market
  • Enjoys both marketing and research-driven work
  • Is comfortable building systems and processes from scratch
  • Can operate independently and take initiative
  • Wants to play a key role in growing a property-focused business