Marketing & Communications Coordinator

Job Description

Job Description

Lexington Christian Academy is currently accepting applications for the position of Marketing & Communications Coordinator. The MarCom Coordinator is responsible for implementing unified, results-driven marketing and communications for the school. This is a highly cross-functional role, working with Admissions, Development, Auxiliary Programs, and other cross-functional teams within the organization. With a strong emphasis on technology-based efforts, the position will focus on lead generation, storytelling, brand awareness, communications and internal marketing.

RESPONSIBILITIES

Marketing

• Marketing Plan—facilitate the development and management of a comprehensive marketing plan for the school. This includes working with the Advancement team to identify goals and objectives, conduct market research, develop an implementation plan, measure impact.

• [ADMISSIONS] Inbound Marketing— Manage HubSpot, and use the CRM to run email campaigns, create landing pages, run organic social media (Facebook/Instagram), write blog posts, all with the goal of showing LCA as a thought-leader in Private Christian Education in New England. Target parents who are top-of-funnel, and lead them into our admissions funnel.

• [ALL DEPTS} Outbound Marketing

  • Social Media Advertising: Execute on priorities identified to generate increased awareness and for the school, increase inquiries for enrollment, and promote LCAx programming.

  • Oversee Google Ads and Paid Search Campaigns: Utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization

  • Leverage LCA constituents to promote LCA and its programs

• Lexington Christian Academy Brand— Work with leadership to establish and maintain an effective brand for all LCA programming. Work with the Advancement Team to establish and enforce brand standards; review and approve all collateral and web-based communications.

Web Master

• Website Maintenance: regularly update content, facilitate updates and improvements.

Communications

• Communication Plan– facilitate the development of a comprehensive communication plan for the school, and make sure all faculty and staff are aware of the process for communication.

• Internal Communications—Work with faculty & staff responsible for ongoing communications to ensure there is a consistent, timely and compelling flow of internal communications. This includes mailings, the website, the Lantern, Facebook, email, the Link, etc.

• External Communications— Provide a regular flow of external marketing communications to all constituent groups through the use of mailings, the school’s website, Facebook and other social media sites, email newsletters and other strategies. Establish a consistent brand, high satisfaction, and facilitate the potential for effective word-of-mouth marketing.

• North Campus – intentionally support the North Campus leadership team with communications infrastructure. Parent newsletters, Main Campus communication coordination, internal marketing to students.

• Development - support the Development Office and LCA fundraising efforts with effective, differentiated communication strategies and workflows

  • Develop DevComm workflows alongside HOS and Sr Director of Development

• Story Telling—tell the Lexington Christian Academy story through effective writing, speaking, and videos. Work with and oversee external videographer and editing specialists.

• Content Creation—actively participate in regular creation of content for the various marketing and communications vehicles. Coordinate all design projects, ensuring all content is designed to a level of excellence

Student Engagement

• Student Media Team - oversee and facilitate a team of students to take photographs, design graphics, and create content for LCA social media and other communications

Teamwork

• Advancement Team Meeting: Once a week ensuring Development, Admissions, and leadership are on the same page with Marketing efforts.

• Regularly meet with Development, Admissions, Principal, and HOS about

communication & marketing.

• CalCom Meeting: Meet with Head of School (and other leadership) once a week to collect important information and put out an internal communication email newsletter to faculty, staff with important information, as well as manage and review events on the calendar.

QUALIFICATIONS

• Passion for LCA’s mission

• High integrity and role model

• Goal & results oriented

• Strong communicator and promoter--written & verbal abilities

• Takes initiative

• Personable and able to “sell” the school

• Web and Social Media expertise

• Team oriented

SCHEDULE

This is a full-time, 12 month position on the Non-Academic work cycle.

ENVIRONMENT

LCA is a grade 6-12, independent college preparatory school that exists to educate young men and women in the arts and sciences in the context of a complete commitment to the Gospel of Jesus Christ by developing intellectual ability, nurturing spiritual and moral growth, encouraging creativity, and instilling a desire to serve God and others. Recognizing that LCA is strongly committed to the historic Christian faith, we expect that candidates will subscribe to the Academy’s Statement of Faith, Standards for Christian Living and be active participants in a Christian congregation.

SALARY & BENEFITS

Salary is negotiable, commensurate with experience and/or qualifications. A competitive benefits package is available.

In addition to submission of application and resume/CV, a complete application must include a cover letter .