Senior Product Marketing Manager

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to team

Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

Our Supply Product Marketing team is looking for a motivated Senior Product Marketing Manager to lead go-to-market strategy, positioning, and adoption for our advertising solutions across our Vacation Rental business. This role sits at the intersection of product, sales, and marketing, ensuring that new ad products deliver value, drive revenue, and create a high-quality user experience for all stakeholders. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our Vrbo partners’ reach and visibility needs!

You’ll own the strategy for how we bring new advertising capabilities to market, deeply understand the needs and motivations of both partners and travelers, and shape the narratives that define how Vacation Rental hosts succeed on our platform. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to launch new and improved advertising products, building winning go-to-market strategies, internal and external readiness for launches, and strong product positioning and messages.

Responsibilities

• Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning.

• Lead end to end GTM strategy for new advertising products including but not limited to naming, positioning, packaging, pricing, readiness, and launch.

• Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams.

• Drive clear narratives that articulate product value across stakeholders.

• Drive cross-functional alignment and leadership communication on launch strategy and ongoing adoption plans

• Act as the connective tissue across product, marketing, customer support, sales enablement, and sales teams to drive the adoption of key products and features.

Experience and qualifications

• 8+ years in product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology

• Must have hands-on experience launching advertising products (e.g., ad platforms, sponsored listing or new ad formats), including owning go-to-market strategy, messaging, sales enablement, and performance measurement.

• Experience in partner advertising with a strong understanding of a two-sided marketplace.

• Demonstrated ability to lead complex, cross-functional initiatives from ambiguity to education

• Excellent storytelling, strategic thinking, and analytical skills

• Willing to learn and eager to partner, always ensuring you bring your peers along the journey

• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Compensation and benefits

The total cash range for this position in Chicago is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodations and equal opportunity

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group\'s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com®, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee\'s I-9 to confirm work authorization.