Marketing Operations Specialist

Marketing Operations Specialist Location: Johnston, Iowa (Hybrid – in office 1 day/week) Why Join Us Join Premier Credit Union's marketing team where collaboration, creativity, challenge, and support are fundamental to everything we do. We're a mission-driven organization grounded in "people helping people," with a values-based culture that invests in your growth. You'll sit at the intersection of marketing, data, and technology - with real ownership of the systems that power how we reach and serve our members, and insights that directly shape strategy and business decisions. About the Role Premier Credit Union is hiring a Marketing Operations Specialist with strong HubSpot expertise to serve as the technical and analytical engine behind our marketing team. In this role, you'll own our HubSpot platform end-to-end - building automated campaigns, lifecycle workflows, and lead nurture programs that drive member engagement. You'll build dashboards and reporting infrastructure that give teams across the credit union clear, reliable visibility into marketing and member data. You'll play a central role in growing our lead generation efforts, using audience segmentation and analytics to personalize experiences and drive conversions, and ensuring qualified leads are handed off cleanly to our sales team. If you enjoy the mix of hands-on platform work, performance marketing, and clear data-driven storytelling, this role offers real visibility into how Premier makes decisions at every level. What You Will Do Manage paid media campaigns to support lead generation and growth goals Own MQL scoring and qualification, and manage clean handoffs to the sales team Use audience segmentation and analytics to personalize experiences and drive conversions Oversee marketing automation workflows supporting lifecycle marketing and lead nurturing Build and maintain custom dashboards and recurring reports on marketing performance data Pull data and prepare reporting for a variety of departments and stakeholders as requested Conduct ongoing competitive and market research to identify growth opportunities Collaborate cross-functionally with sales, product, compliance, IT, and member services teams Other marketing tasks as assigned What We Are Looking For Hands-on experience with HubSpot, including email marketing, CRM management, landing page creation, workflow automation, and performance reporting Paid media experience, including planning, executing, and optimizing campaigns across relevant channels Proven ability to enhance lead generation efforts and manage MQL handoffs to the sales team Ability to use audience segmentation and analytics to personalize experiences and drive conversions Experience developing marketing automation strategies, including lead scoring models, nurture sequences, and audience segmentation logic Understanding of tracking and tagging Strong competitive and market research skills to inform campaign strategy and positioning Strong data analysis skills, with the ability to synthesize campaign and CRM data into recommendations for marketing and other cross-functional teams Qualifications Bachelor's degree in Marketing, Communications, or a related field 5+ years of experience in CRM management, performance marketing, and data analytics Expertise in GA4, Search Console, Google Tag Manager, and AEO HubSpot certification(s), particularly in AEO, Digital Marketing, and Digital Advertising Fluency with AI tools to support data visualization, research, reporting, and workflow efficiency Analytical, collaborative, and creatively curious Nice to Have Strong skills in Microsoft 365 and project management software Experience in financial services, banking, or credit unions Familiarity with CMS platforms (WordPress or Webflow) Benefits Health insurance Dental insurance Vision insurance 401(k) with 4% company match 16 days paid time off (PTO) plus bank holidays Premier Credit Union is an equal opportunity employer. Background check upon hire #J-18808-Ljbffr Premier Credit Union