Associate Director/Director, Patient Marketing

At Adneuris Therapeutics we are transforming Treatment. Adneuris, a wholly owned subsidiary of Tris Pharma, is a biopharmaceutical company committed to delivering innovative therapies for patients around the world suffering from acute and chronic pain and addiction. At Tris Pharma our science and technology make us unique, but our team members set us apart; they're the engine fueling Tris' passion and innovation. Our colleagues understand the criticality of operating a successful business and take pride in the company's success. Equally important is how we interact on a daily basis. We believe in each other and in respectful, open and honest communication to help support individual and team success. We have an immediate opening for an experienced Associate Director/Director, Patient Marketing at our Monmouth Junction, NJ facility. The Associate Director/Director, Patient Marketing is a core member of the Cebranopadol launch team, responsible for developing and executing the US patient/consumer marketing strategy, patient-focused launch plan, and omnichannel engagement campaigns and materials. The incumbent plays a key role in shaping and implementing a comprehensive consumer marketing strategy aligned with the overall brand strategy and coordinated with HCP marketing efforts to ensure consistent brand messaging and customer engagement. Reporting to the Executive Director, Head of New Products Commercial, incumbent is part of the global marketing team and responsible for raising brand awareness, developing targeted patient campaigns, fostering meaningful customer and influencer relationships, and ensuring ethical and compliant product promotion. The role requires effective cross-functional collaboration with Regulatory, Medical, Access, Analytics, Policy, and other commercial teams. As a hands-on member of our Marketing team, incumbent contributes to both strategic planning and tactical execution. The role is primarily responsible for driving patient and caregiver engagement within the Pain Management therapeutic area and supporting development and implementation of patient support programs. Responsibilities Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials and channels are prepared to support a successful product launch and post-launch growth Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment adherence, and support, aligned with brand objectives and commercial goals Leads development, review and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies Collaborates closely with Market Access, and other cross-functional stakeholders to develop, launch, and optimize patient support programs, HUB services, and patient access initiatives that enhance the patient experience and support treatment initiation, adherence, and persistence Establishes and manages relationships with patient advocacy organizations, patient communities, influencers, and other external stakeholders to strengthen disease education, patient support, and brand engagement initiatives Partners closely with HCP Marketing, Market Access, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional teams to ensure aligned brand strategy, messaging, and seamless customer experience across stakeholder audiences. Monitors market dynamics, competitive activity, consumer behavior and campaign performance; leverage analytics, KPIs and customer insights optimizing marketing effectiveness and identify growth opportunities Leads agency partners and manage budgets, resources and operational processes to ensure timely, high-quality execution of marketing initiatives and achievement of business objectives Requirements REQUIRED QUALIFICATIONS Bachelors degree REQUIRED; advanced degree (MBA, MS, or equivalent) PREFERRED and minimum 8 years progressive pharmaceutical or biotechnology marketing experience, including minimum 5 years direct-to-consumer (DTC)/patient marketing experience in the US market Demonstrated experience leading patient marketing strategy, commercialization and launch planning for prescription pharmaceutical products REQUIRED Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations REQUIRED Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence and support programs REQUIRED Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization REQUIRED Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making REQUIRED Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans and patient-facing initiatives for novel therapies in the US market REQUIRED Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and healthcare ecosystem REQUIRED Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development REQUIRED Experience developing and managing relationships with agencies, vendors, advocacy organizations and other external partners REQUIRED Experience with digital marketing platforms, CRM systems, customer engagement technologies and marketing analytics tools REQUIRED Experience in Pain Management, Neuroscience/CNS or related therapeutic areas PLUS Work Arrangements: We are a HYBRID work environment requiring local candidates to be able to work majority of week in our NJ office. Non-local candidates must be able to come into office multiple times a month. Anticipated salary range: Director $ 185 to $ 230K/yr Associate Director $ 175 to 205K/yr Base salary and title offered are contingent on assessment of candidate's education and experience level relative to requirements of the position and a review of related industry standards and internal equity. Additional benefits: In addition to base salary, full-time employees are also eligible for incentives, including, but not limited to: bonus eligible, medical, dental, vision, Rx insurance, 401K with match, life insurance, paid Company Holidays, PTO, Paid Volunteer Time and Employee Resource Groups. Tris Pharma, Inc. offers a highly competitive compensation and benefits package. To build and enhance our diverse workforce, we encourage applications from individuals with disabilities, minorities, veterans, women, LGBTQ, etc. Tris Pharma, Inc. is an Equal Opportunity Employer. #J-18808-Ljbffr Merck & Co.