Social Media Marketing Specialist

Position Information Classification Title Job Title Job Title Social Media Marketing Specialist FLSA FLSA Exempt Location Main Campus Position Length Full-Time Position Summary Information Job Summary This position requires creativity, strong visual storytelling skills, sound judgment, an understanding of social media culture and the ability to produce high-quality content under short deadlines. The Social Media Marketing Specialist develops engaging, timely and platform-specific content that strengthens Texas Southmost College’s brand, tells the College’s story and connects with prospective students, current students, employees, alumni and the community. The position manages the College’s official social media presence and creates original short-form videos, photographs, graphics, captions and other digital content. The Social Media Marketing Specialist identifies compelling campus stories, covers college events, monitors emerging trends and uses performance data to improve content and audience engagement. Essential Duties and Responsibilities Manages, monitors and regularly updates the College’s official social media accounts, including Athletics, Student Life, and Texas Southmost College Facebook and Instagram, LinkedIn, YouTube, X and other emerging platforms. Develops original, platform-specific content that supports the College’s marketing, recruitment, retention, student engagement, community relations and institutional priorities. Plans, records, edits and publishes short-form vertical videos, including Instagram Reels, YouTube Shorts, interviews, student features, event recaps and behind-the-scenes content. Provides real-time social media coverage of college activities, including photography, video, interviews, live updates and same-day content production. Operates cameras, mobile devices, microphones, lighting and other content-production equipment to capture professional-quality photographs, video and audio. Edits photographs, video and audio for publication across multiple social media platforms and digital channels. Creates social media graphics, carousel posts, digital advertisements, thumbnails and other supporting visual content using approved College templates and brand standards. Identifies social media trends, emerging platforms, popular formats, audio, hashtags and online conversations that may be appropriately incorporated into the College’s content strategy. Uses social media management and analytical tools to schedule content, monitor performance and evaluate key performance indicators. Familiarity with social media channels, such as Facebook, Instagram, and LinkedIn and emerging digital media platforms. Monitors comments, messages, mentions, tags and online conversations involving the College and responds or routes inquiries according to established procedures. Conceptualizes, designs, implements, and maintains innovative and cutting-edge high-quality designs for print, website, collateral materials, and social media channels. Familiarity with design programs, such as Adobe Photoshop, Illustrator and InDesign, Premiere Shoots digital photos at college-wide and community events to illustrate stories and videos, for use on social media platforms, collateral materials, marketing and advertising the College. Coordinates production schedules to ensure projects and assignments are delivered in a timely manner. Provides guidance and support to division departments to assist in the development of their social media strategies. Produces graphics, video and photographic content for the College’s social media channels. Creates and publishes content across the College’s multiple platforms. Cultivates individual relationships and partnerships that support the College’s initiatives. Demonstrated experience in content production for social media across multiple social media platforms. Excellent written and verbal communication skills. Demonstrated experience in organizing, conceptualizing, and prioritizing objectives and managing a high volume of projects. Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite. Completes duties and responsibilities in compliance with college standards, policies and guidelines. Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students, and customers. Completes all required training and professional development sessions sponsored by the Texas Southmost College ( TSC ). Supports the values and institutional goals as defined in the College’s Strategic Plan. Working hours may include evenings, holidays or weekends depending on deadline requirements and special events. Performs other duties as assigned. Required Knowledge and Skills A strong commitment to the mission of the community college. Demonstrated knowledge of principles, practices and ethics of public relations; print, electronic and miscellaneous media requirements for bilingual advertising and publicity; and graphic design, type and layout for publications. Demonstrated relevant experience producing multimedia content. Working knowledge of PC environments and technology trends in the marketing/public relations arena. Ability to supervise assigned staff and work within an established budget. Demonstrated excellent supervisory, administrative, communication, interpersonal and leadership skills. Ability to establish and maintain positive and effective working relationships with students, college employees and the public. Demonstrated organizational skills in handling, directing and prioritizing multiple and complex assignments and projects. Skill in working effectively in a team environment with a customer service focus. Ability to communicate with internal and external constituencies in a professional manner, including articulating the college’s message with clarity and enthusiasm. Ability to communicate effectively, both orally and in writing; define problems, collect data, establish facts, and draw valid conclusions; and effectively present information to top management, public groups, and/or boards of directors. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the community. Ability to work independently, manage and prioritize multiple tasks, meet deadlines and demonstrate excellent attention to detail. Ability to understand and synthesize complex materials in order to produce compelling content for a range of diverse audiences. Proficiency with use of e-mail, word processing, spreadsheet, database, and presentation software and use of the Internet. Required Education and Experience Bachelor’s degree in communications, graphic design, visual/media arts, or a related field from an accredited college or university. Three (3) years of experience in social media, graphic design, or related field. Preferred Education and Experience Experience in graphic designvideo production, photography, and developing social media content, with demonstrated people skills and expertise in planning, designing, productionmethods and management. Experience working in a team-oriented environment with other content creators, designers, and editors. Knowledge of digital photography and ability to shoot images for multiple content platforms. Knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere, Rush, and Davinci. Work with vendors/printers to obtain quotes, execute jobs, and resolve problems and disputes. Certificates and Licensures None required. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate. Disclaimer: The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. Posting Number

2026143TSC