Director, Software Engineering (Marketing Technology)
$194.6k - $291.9kPetco Animal Supplies
Duties & Responsibilities
- Own and evolve the marketing technology (MarTech) ecosystem, including CRM, CDP, and customer data platforms that power personalized customer experiences.
- Define and execute long‑range technology strategy for marketing, customer data, and engagement platforms aligned to Petco’s commerce and customer experience vision.
- Lead architecture and integration across platforms such as Salesforce Marketing Cloud, Service Cloud, Adobe Experience Cloud, and related systems.
- Partner cross‑functionally with Product, Marketing, Data, and Engineering to translate business needs into scalable technical solutions.
- Drive customer data strategy, including identity resolution, segmentation, and lifecycle marketing capabilities.
- Lead and mentor engineering teams (developers and QA) delivering complex MarTech and CRM solutions.
- Remain hands‑on when needed—configuring platforms, troubleshooting, and optimizing performance.
- Establish best practices for marketing automation, customer journey orchestration, and customer care workflows.
- Oversee integrations across MarTech, CRM, and eCommerce platforms.
- Define and execute a build‑vs‑buy strategy, including development of custom tools, APIs, and platform extensions.
- Use data and analytics to drive continuous optimization and measurable business outcomes.
- Partner with program and product teams to define roadmaps, priorities, and delivery plans.
Minimum Qualifications
- Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field required; MBA or advanced degree preferred.
- 12+ years of experience in marketing technology, with deep hands‑on expertise in platforms such as Salesforce Marketing Cloud (SFMC), Salesforce Service Cloud (SFSC), Adobe Experience Cloud, Oracle Eloqua, Epsilon, or similar.
- Strong experience with customer data systems, CRM, and CDP platforms, including identity resolution solutions (e.g., Reltio or similar).
- Proficiency in SQL and/or Python, with experience working with large‑scale customer datasets.
- Proven experience leading and mentoring technical teams, including engineers and QA.
- Strong understanding of marketing automation, customer journey management, CRM, and customer care workflows.
- Hands‑on ability to configure systems, troubleshoot issues, and optimize platform performance.
- Experience designing and managing integrations between marketing platforms, CRM systems, and eCommerce environments.
- Strong analytical and problem‑solving skills, with a data‑driven mindset.
- Experience building or extending platforms through custom tools, APIs, or internal services.
- Salesforce certifications (Marketing Cloud, Service Cloud) or equivalent certifications preferred.
Additional Leadership Expectations
- Ability to operate with high autonomy and strategic ownership.
- Strong influencing skills with senior stakeholders across business and technology.
- Deep expertise across software development lifecycle, data architecture, and platform engineering.
Salary Range: $194,600.00 - $291,900.00
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
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