Marketing Specialist

About Xiting Xiting is a 360° provider of SAP security solutions. Since our founding in 2008, we have supported more than 650 companies worldwide with solutions around SAP authorization management, Identity & Access Management (IAM), and Governance, Risk & Compliance (GRC). To build out our presence in the Americas, we're looking for a highly motivated, AI-driven Marketing Specialist who understands what works in US marketing today. You'll work closely with our current EU-based marketing team while taking ownership of building our US marketing strategy from the ground up - a chance to grow this market and grow with us as we do. What you'll take on: Build and drive our US marketing strategy, in close collaboration with our EU-based marketing team Develop and execute marketing campaigns (outbound & inbound) that build our brand and generate demand and leads in the US market Create content for campaigns, social media, emails, and landing pages Apply AI tools and new technologies (e.g., AI agents, automation) to scale and personalize our marketing Coordinate our participation in industry events across the US, including planning and logistics Track the latest marketing trends and technologies, and continuously optimize our approach based on what's working Work closely with the Sales team to keep marketing activities aligned with sales priorities and support a healthy pipeline What you bring: Marketing experience, ideally in IT or a related industry Strong AI affinity with hands-on experience (e.g., building AI agents, using AI tools for content, automation, or data analysis) Familiarity with B2B sales topics (e.g., outbound, lead generation) is a plus, not a requirement Strong communication skills, self-initiative, and a proactive, results-driven way of working Perfect, native-level English is a must; Spanish is a strong plus Solid understanding of the US market; occasional willingness to travel for trade and internal events Comfortable working fully remote as part of a distributed, international team Independent, structured, and results-driven way of working #J-18808-Ljbffr