Senior Director - Marketing

This is a high-impact leadership role responsible for shaping and executing marketing strategies that directly influence pipeline growth and revenue performance within a fast-paced professional services environment. The position blends strategic vision with hands‑on execution, operating as a player‑coach across campaigns, partnerships, and solution marketing. You will work closely with sales, delivery, and alliance teams to translate go‑to‑market priorities into measurable outcomes. A strong focus is placed on driving demand generation, strengthening ecosystem alignment, and scaling integrated marketing initiatives. The role also involves leading cross‑functional collaboration across internal teams and external partners. It offers a highly visible mandate, directly contributing to enterprise growth and market expansion. Accountabilities Lead marketing strategy execution while managing a team in a player‑coach capacity, ensuring strong delivery across campaigns, operations, and partner initiatives Own marketing performance metrics including pipeline contribution, ROI, and campaign effectiveness, driving data‑informed decision‑making Oversee budget allocation and resource optimization to maximize marketing efficiency and business impact Collaborate cross‑functionally with sales, partnerships, and enablement teams to ensure aligned go‑to‑market execution Drive joint marketing initiatives with Microsoft and Cognizant including co‑sell and ecosystem campaigns Translate solutions into clear messaging, positioning, and sales enablement materials to support pipeline growth Lead demand generation, account‑based marketing, and multi‑channel campaigns to drive qualified opportunities Define and execute event strategies that strengthen partner relationships and generate measurable ROI Requirements 10+ years of B2B marketing experience in technology, cloud, or professional services environments Bachelor’s degree in Marketing, Business, or related field preferred Proven experience in people leadership within matrixed organizations Strong track record of executing integrated, revenue‑driven marketing campaigns Experience working within partner ecosystems such as Microsoft or similar alliances Expertise in solution marketing, including messaging, positioning, and enablement Strong analytical skills with proficiency in CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo Ability to manage multiple priorities in a fast‑paced, results‑oriented environment Strong stakeholder management and cross‑functional collaboration skills Benefits Flexible, virtual‑first work environment 401(k) plan with company match (up to 50% of 6% eligible contributions) Competitive PTO package including at least 15 days, 9 paid holidays, and 2 floating personal days Medical, dental, and vision insurance options 100% employer‑paid life and disability insurance coverage Paid parental leave for all parents Health Savings Account (HSA), Flexible Spending Accounts (FSA), and dependent care options Monthly tech and home office stipend of $67 Annual discretionary and/or utilization‑based bonus eligibility Employee Assistance Program for personal and professional support Base salary range: $138,800 – $208,200 USD #J-18808-Ljbffr