Associate Director, Paid Social

Associate Director, Paid Social

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

We are looking for an outstanding Associate Director, Paid Social – someone who has a passion for data & analytics, thinking creatively, developing innovative strategies, and of course, loves social media. You'll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As an Associate Director, Paid Social, you'll manage a team of direct reports that are implementing our clients' paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy. You'll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients' business.

Responsibilities

• Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
• Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
• Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
• Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
• Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
• Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
• Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
• Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
• Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability

Qualifications

• Bachelor's Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
• Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
• Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
• Superior collaboration and teamwork skills; experience working with cross-functional teams
• Stellar verbal and written communication skills
• Effective team leadership and delegation approach that will keep deliverables on time and morale high
• Positive attitude and ability to work independently and as part of a team, always acting with integrity
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.