Business Development & Marketing Manager - Ridge Athletics Center

BUSINESS DEVELOPMENT & MARKETING MANAGER - Ridge Athletics Center

RAC SFM, LLC

LOCATION: Jonesboro, AR

DEPARTMENT: BUSINESS DEVELOPMENT

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Ridge Athletics Center is a state-of-the-art municipal leisure pool focused on improving the health and economic vitality of Jonesboro, AR. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.


Ridge Athletics Center is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Business Development & Marketing Manager will be instrumental in developing and executing strategies to expand the venue's market presence and drive business growth. This role involves overseeing business development initiatives, creating and implementing marketing strategies, and leading efforts to enhance brand recognition and attract new clients. The ideal candidate will be a forward-thinking professional with a strong background in both business development and marketing, ideally within the cheer or sports industry.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Build and maintain a strong collaborative working relationships with the client, the Convention and Visitors Bureau, key community stakeholders, and internal SFC team members to support venue performance, event attraction, and overall community impact.
• Identify and pursue new business and marketing opportunities to expand the venue's client base and market share
• Develop and execute strategic partnerships, sponsorships, and collaborations to enhance business growth and revenue
• Accomplish objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans
• Develops and manages the annual marketing plan, including digital campaigns, social media content, email marketing, community outreach, and promotional partnerships
• Analyze marketing performance metrics and adjust strategies as needed to optimize results and achieve goals
• Develop and oversee initiatives to increase brand awareness and build a positive brand reputation within the community
• Develop and implement sales strategies to achieve revenue targets and drive growth
• Coordinates with operations to align booking strategy, event calendar priorities, and client needs with facility availability and revenue goals
• Leads site visits, client presentations, bid support efforts, and planning meetings for prospective and confirmed business

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, Tourism, Sport Management, Event Management, or a related field; or equivalent relevant professional experience
• Extensive experience in event management within the sports or events industry
• Strong experience with budget management and financial reporting
• Excellent leadership, organizational, and communication skills
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously

WORKING CONDITIONS:

• Will be required to operate a computer
• Work environment has intermittent noise
• Must be able to lift and/or move up to 50 pounds
• May be required to sit or stand for extended periods of time in various conditions