Senior Director, Marketing Intelligence & Measurement

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Overview

Tinuiti is advancing Marketing Intelligence & Measurement as a strategic growth capability that helps enterprise clients make better marketing and investment decisions.

As Senior Director, Marketing Intelligence & Measurement , you will lead analytics and measurement strategy across a complex client scope within a Pod. You will work closely with Delivery Leadership, Client Partners, channel leaders, and technical teams to turn complex marketing data, advanced measurement, and AI-enabled insight into clear decisions and actions for clients.

You will serve as a senior analytics and measurement leader across multiple high-value accounts and strategic workstreams, setting learning agendas, measurement priorities, testing roadmaps, and decision-ready narratives. You will lead and develop senior Marketing Intelligence & Measurement talent, raise the quality and consistency of work across your scope, and support priority client opportunities across the Pod when needed.

Your opportunity is to create a differentiated and scalable Marketing Intelligence & Measurement experience across your client scope - one that elevates analytical judgment, accelerates insight, strengthens client decision-making, and drives measurable client and commercial impact.

Key Responsibilities

Client & Commercial Leadership

• Lead analytics and measurement strategy across multiple complex or high-value client accounts within the Pod.
• Build trusted relationships with senior client and internal stakeholders through analytical credibility, business judgment, and clear decision support.
• Translate client business questions into learning agendas, measurement plans, testing roadmaps, and decision-ready recommendations.
• Partner with Client Partners and Delivery Leadership to strengthen account planning, client retention, expansion, cross-sell, and investment confidence.
• Act as a senior escalation point for complex measurement questions, client health signals, high-stakes presentations, and strategic account moments.
• Support major new-business pursuits, executive discovery, solution design, case studies, and measurement POVs when relevant to the assigned scope.

Measurement Strategy & Insight Leadership

• Set the analytical direction for complex client questions, selecting the appropriate approach across MMM, attribution, incrementality, experimentation, forecasting, performance analytics, and KPI frameworks.
• Ensure teams translate analysis into a clear narrative: what happened, why it matters, what has been learned, and what should happen next.
• Raise standards for analytical judgment, hypothesis development, methodology selection, evidence quality, synthesis, and recommendation development.
• Guide teams in translating complex measurement outputs into clear business implications for technical and nontechnical audiences.
• Partner with Econometrics, Client Reporting, Product, and Operations teams to ensure analytical work is rigorous, interpretable, and commercially useful.
• Help clients and internal teams understand the strengths, assumptions, and limitations of measurement methods so decisions are evidence-based and appropriately confident.

Product, AI & Delivery Innovation

• Drive adoption of Tinuiti’s measurement products, data capabilities, AI-enabled tools, and analytical workflows across the assigned scope.
• Identify recurring client needs, delivery friction, and analytical gaps; translate them into practical workflow, tooling, product, or capability improvements.
• Champion responsible AI adoption across the team, maintaining rigor around accuracy, privacy, governance, validation, and appropriate human review.
• Operationalize reusable methods, templates, quality controls, storytelling approaches, and analytical frameworks across assigned accounts.
• Contribute portfolio learnings, case studies, and feedback that improve Tinuiti’s broader Marketing Intelligence & Measurement offering.

People Leadership & Capability Building

• Lead, coach, and develop senior Marketing Intelligence & Measurement talent, setting clear expectations for analytical quality, client leadership, collaboration, and commercial contribution.
• Manage team capacity, staffing, prioritization, and development so resources are focused on the highest-value client questions and opportunities.
• Build client readiness and leadership bench by coaching team members on measurement judgment, storytelling, executive presence, and cross-functional influence.
• Conduct regular quality reviews and provide timely developmental feedback that improves work before it reaches clients or senior stakeholders.
• Partner with Delivery Leadership and Marketing Intelligence & Measurement leadership on hiring, performance management, succession, and talent planning.

Cross-Functional Leadership & Ownership

• Build strong working relationships across Client Partners, Channel Leads, Client Reporting, Econometrics, and the broader Marketing Intelligence team..
• Ensure Marketing Intelligence & Measurement is embedded in client planning, optimization, investment, and growth decisions across the assigned scope.
• Drive clarity around priorities, dependencies, roles, and handoffs for complex measurement work.
• Identify and resolve structural friction, inconsistent quality, rework, and unclear ownership that limit client impact.
• Drive a culture of curiosity, rigor, experimentation, accountability, and continuous improvement across the team.
• Represent Marketing Intelligence & Measurement in senior internal forums, executive client conversations, and priority cross-functional initiatives.

Professional & Technical Qualifications

• 12+ years of progressively senior experience in marketing analytics, marketing science, measurement, strategic insights, consulting, or agency/client-side growth strategy.
• Demonstrated experience leading analytics and measurement strategy across multiple complex clients or strategic workstreams.
• Significant people-leadership experience, including coaching senior talent, managing performance, developing capability, and improving the quality of work through others.
• Strong expertise across MMM, attribution, incrementality, experimentation, forecasting, performance analytics, KPI design, and measurement strategy.
• Strong working fluency in BI, SQL, statistics, data visualization, analytical tools, and modern data environments; able to guide and challenge technical work without personally owning all model development or engineering.
• Strong understanding of the assumptions, strengths, limitations, and appropriate application of advanced measurement methodologies.
• Demonstrated ability to turn complex analytical outputs into concise, persuasive, decision-ready narratives for senior technical and nontechnical audiences.
• Proven client leadership and commercial impact, including retention, growth, investment influence, cross-sell, and new-business contribution.
• Experience applying AI, automation, data products, or improved analytical workflows to increase insight quality, speed, and scalability.
• Excellent executive communication, facilitation, presentation, and cross-functional leadership skills..

The hiring salary range for this role is $175,000 - $205,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.