Sr. Specialist, CTV Paid Media

Title: Sr. Specialist, CTV Paid Media

Industry: Streaming Media / Entertainment

Location: New York, NY (Hybrid, 2-3 Days Onsite)

Duration: 11-Month Contract

Pay Rate: $44/hr

Job Description:

Our client is seeking a Sr. Specialist, CTV Paid Media to support subscriber growth initiatives across leading streaming platforms. This role will focus on planning, executing, optimizing, and measuring Connected TV (CTV) and Over-the-Top (OTT) paid media campaigns across major device partner platforms. The ideal candidate will bring strong performance marketing experience, an analytical mindset, and the ability to manage campaigns that drive subscriber acquisition and retention.

This is an exciting opportunity for a digital media professional who wants to be at the forefront of the evolving streaming and CTV landscape while working closely with brand, sports, marketing, analytics, and external media partners.

Responsibilities:

• Support planning, execution, and optimization of CTV/OTT paid media campaigns across device partner platforms.
• Manage campaign budgets, tracking, reconciliation, and media plan updates.
• Monitor campaign performance and provide insights, reporting, and optimization recommendations.
• Ensure accurate campaign setup, tracking implementation, and flawless execution.
• Analyze partner performance and identify opportunities to improve campaign effectiveness and efficiency.
• Collaborate with internal marketing teams to align media strategies with business objectives.
• Partner with external media and device partners to drive performance and accountability against KPIs.
• Support testing initiatives, measurement strategies, and campaign attribution efforts.
• Develop actionable recommendations based on campaign results, market trends, and audience behavior.
• Stay current on emerging trends, technologies, and best practices within the OTT/CTV and digital advertising ecosystem.

Required Qualifications:

• 3+ years of experience in digital media planning, buying, or performance marketing.
• Experience managing campaigns focused on lower-funnel objectives such as conversions, CPA, ROAS, or subscriber acquisition.
• Strong understanding of digital media planning concepts and performance marketing strategies.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Experience managing budgets, reporting, and campaign performance analysis.
• Strong communication and stakeholder management skills.
• Proficiency with Excel and data analysis.
• Ability to work independently in a fast-paced environment

.

Preferred Qualifications:

• Experience within OTT, CTV, programmatic, paid social, display, or digital acquisition marketing.
• Familiarity with platforms such as Roku, Amazon Fire TV, Samsung, LG, Vizio, or similar media ecosystems.
• Experience with attribution and analytics tools such as Google Analytics, Adobe Analytics, or Kochava.
• Knowledge of media mix modeling (MMM) and advanced attribution methodologies.
• Experience designing and evaluating paid media tests, including A/B testing and lift studies.
• Understanding of subscription-based digital products and streaming services.
• Interest in or knowledge of sports media and sports marketing.
• Experience working with DSPs, paid social platforms, and performance marketing technologies.

Education:

• Bachelor's degree or equivalent combination of education and relevant professional experience.

No C2C or third-party recruiters.

The salary range for this position is $44/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches.