Marketing Cloud Administrator, Salesforce (Hybrid) - Olin Business

Scheduled Hours 37.5 Position Summary This role is responsible for analyzing organization processes, converting business workflows for launch, and ongoing use of the CRM Platform. The Marketing Cloud Administrator (Salesforce) serves as the technical expert to all departments and areas to create, customize and improve the SF Marketing Cloud System into an effective contact/data management system through support, training, trouble shooting, as well as system customizations, reporting, and journey building. Key responsibilities include formulating and executing strategies and tactics for email outreach, lead nurturing programs, campaign management, lead lifecycle integration with Salesforce, and reporting on lead flow/progress. Primary Duties & Responsibilities Formulate and execute strategies and tactics for email and SMS outreach, lead nurturing, campaign management, and reporting on lead flow/progress. Partner with internal marketing teams and clients to create, manage, and present actionable plans and reporting insights that align business objectives with technical solutions using Salesforce Marketing Cloud and Mogli. Test and validate solution components and provide walkthroughs with the team. Provide reporting metrics through Salesforce and Everest with recommendations for improving results. Build, test, report, and monitor journeys within Marketing Cloud to deliver on objectives for both B2B and B2C audiences. Set up and deploy cross‑channel communications. Use Journey Builder and sync data between Salesforce CRM and Marketing Cloud. Work with brand management and creative teams to create and customize platform templates (themes, logos, landing pages, email, forms, banner graphics, page graphics, CTAs, buttons) within Marketing Cloud for B2B and B2C audiences. Lead planning and project leadership in marketing automation processes and campaign management, including risk identification, alternative presentation, oversight of new data integrations, investigation and resolution of bugs, and management of Marketing Cloud releases. Working Conditions Job Location/Working Conditions Normal office environment Physical Effort Typically sitting at a desk or table Equipment Office equipment Required Qualifications Education: Bachelor's degree or a combination of education and/or experience may substitute for minimum education. Certifications / Professional Licenses: No specific certification or license required. Work Experience: 3 Years relevant experience. Skills: Not applicable. Driver's License: Not required. More About This Job WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles. Preferred Qualifications Education: No additional education required. Certifications / Professional Licenses: No additional certifications or licenses required. Work Experience: No additional work experience required. Skills: Adaptability, Analytical Thinking, Customer Service, Detail‑Oriented, Employee Relationship Management, HTML, IBM Cognos Analytics, Interpersonal Communication, Microsoft SharePoint, Microsoft SQL Server, Oral Communications, Project Administration, Stress Management, Tableau, Teamwork, Written Communication. Grade G12 Salary Range $58,400.00 - $99,700.00 / Annually Questions For frequently asked questions about the application process, please refer to the External Applicant FAQ. Accommodation If you are unable to use our online application system and would like an accommodation, please email View email address on click.appcast.io or call the dedicated accommodation inquiry number at View phone number on click.appcast.io and leave a voicemail with the nature of your request. All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre‑employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening. Benefits Statement Personal Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U‑Pass for eligible employees. WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%. Wellness Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more! Family We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. We've got you covered. WashU covers the cost of tuition for you and your family, including dependent undergraduate‑level college tuition up to 100% at WashU and 40% elsewhere after seven years with us. For policies, detailed benefits, and eligibility, please visit: EEO Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status or genetic information. #J-18808-Ljbffr Washington University in St. Louis