Digital Marketing Specialist

Grimco is a leading national wholesale distributor of sign-making supplies, equipment, and digital media, with 60+ locations across North America. With a broad product portfolio and a deep commitment to serving the sign-making industry, Grimco partners with customers across the United States and Canada to deliver the tools they need to grow their businesses. We’ve been in business for over 150 years, and we promote from within: our strong performers become our strong leaders. We are seeking an experienced digital marketer to drive paid media performance and grow Grimco’s visibility across search and AI platforms. Job Description The Digital Marketing Specialist manages Grimco’s paid search and paid media campaigns across Google, LinkedIn, and YouTube, with a focus on customer acquisition and return on ad spend. This person partners with the digital marketing strategist on Answer Engine Optimization (AEO), creating and updating website and blog content to improve how Grimco is found and cited across AI platforms and search. Key Responsibilities & Duties Plan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pages Manage ad budgets, pacing, and expense reconciliation Track how Grimco shows up in AI-generated answers (ChatGPT, Gemini, Claude) and organic search, and flag gaps Write and update website and blog content to close those gaps Report on paid, organic, and AI search performance Support customer experience management through CX data analysis and marketing attribution reporting Support email, social, and promotional event campaigns Collaborate with cross-functional teams and marketing partners Qualifications Required Self-starter with strong organization, attention to detail, and analytical skills 2+ years of experience in digital marketing, with paid search experience Hands-on Google Ads experience, including bidding, budgets, and conversion tracking Knowledge of Google Analytics (GA4) and Google Search Console Understanding of SEO and how AI platforms find, cite, and recommend content Preferred Bachelor’s degree in Marketing, Business, or Communications Agency experience Experience with SEO tools (e.g., Semrush, Ahrefs) or AI visibility tracking tools Experience with HubSpot or similar CRM platforms E-commerce or B2B experience Additional Information Full medical, dental, and vision coverage, with premiums unchanged for nearly two decades ($16.50 biweekly for employee-only coverage) Additional insurance policies available, including Voluntary Life, Whole Life, Accident, and Critical Illness coverage Company-Paid Life Insurance Company-Paid Short-Term/Long-Term Disability Paid Maternity/Paternity Leave Paid Holidays Vacation Accrual (PTO Rollover) 401K with Profit Sharing (up to 6% of total compensation) Employee Recognition Prizes Employee Referral Benefits #J-18808-Ljbffr Grimco