Director of Marketing, Edibles.com

Director of Marketing | Edibles.comEdible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.The Big Picture:Edibles.com, a high-growth venture, is seeking a Director of Marketing to lead and scale the brand’s marketing function across all channels. Reporting directly to the EVP, General Manager of Edibles.com, this is a senior leadership role for a hands-on, entrepreneurially minded marketer who can both set the strategic vision and roll up their sleeves to execute it.As the senior marketing leader for Edibles.com, you will own the brand’s full marketing ecosystem—from consumer acquisition and retention to brand building, agency management, and cross-channel campaign execution. You will serve as the primary point of contact for all agency and external partner relationships, spanning creative, ecommerce, media, and public relations, while building and developing an internal marketing team as the business scales.This role requires a strategic leader with deep omni-channel expertise, a bias for action, and the ability to thrive in a fast-paced, startup-like environment. You will play a critical role in shaping how Edibles.com shows up in culture—building a brand that resonates with consumers, drives growth, and sets the standard in the hemp-derived wellness space. Location: This is an onsite role based at our Corporate Office in Sandy Springs, GA, with a Monday–Friday schedule. What this looks like day to day:Brand Strategy & LeadershipOwn and evolve the Edibles.com brand strategy, ensuring a consistent, compelling, and compliant brand voice across all consumer touchpointsDevelop and execute integrated marketing plans that drive brand awareness, consumer education, acquisition, and long-term loyaltyServe as the internal brand steward, partnering with cross-functional teams to ensure brand consistency across ecommerce, retail, product, and operationsStay ahead of cultural, category, and competitive trends to identify opportunities that keep the brand relevant and differentiated in the hemp-derived wellness spaceTranslate business objectives into clear, insight-driven marketing strategies with measurable outcomesUnderstand the nuances of the controlled substances category and associated marketing-related compliance restrictionsAgency & Partner ManagementServe as the primary point of contact and day-to-day lead for all external agency and vendor relationships, including creative, ecommerce, paid media, and public relations partnersSet clear briefs, timelines, and performance expectations for agency partners, ensuring work is on strategy, on brand, and delivered with excellenceManage agency scopes of work, budgets, and contracts in close partnership with the EVP and legal teamsEvaluate agency performance regularly and make recommendations on partner mix as business needs evolveBuild and maintain strong relationships with brand partners, co-marketing collaborators, and key industry stakeholdersChannel & Campaign ExecutionLead the development and execution of omni-channel campaigns spanning paid media, organic social, email, SMS, influencer, and PROversee the e-commerce marketing strategy, partnering closely with operations and e-commerce teams to drive traffic, conversion, and average order valueGuide the social media and content strategy, ensuring a native, engaged audience is built across key platformsOversee public relations strategy and execution in partnership with PR agency partners, including media outreach, brand storytelling, and crisis communicationsAlign marketing activations with product launch calendars, promotional events, and retail expansion initiativesPerformance & InsightsDefine and own key marketing KPIs, building a culture of measurement, accountability, and continuous optimizationLead regular marketing reporting and strategic reviews with the EVP and senior leadership, translating data into clear insights and actionPartner with operations and ecommerce teams to connect marketing performance to broader business outcomes, including revenue, retention, and customer lifetime valueLeverage consumer research, market data, and competitive intelligence to inform strategy and investment decisionsTeam & CultureManage, mentor, and develop the internal marketing team, fostering a culture of ownership, creativity, and high performanceBuild the internal marketing function as the business scales, identifying capability gaps and making hiring and resourcing recommendations to leadershipFoster a collaborative, entrepreneurial team culture that values innovation, speed, and executional excellenceAll other duties as assigned by the EVP, General Manager of Edibles.comWhat you bring:8+ years of progressive marketing experience, with at least 3 years in a senior leadership or director-level roleProven track record of building and scaling consumer brands across omni-channel marketing environments, ideally within ecommerce, CPG, wellness, or a regulated industryDeep experience managing external agency relationships across creative, media, ecommerce, and/or public relations disciplinesDemonstrated ability to develop and execute brand strategy informed by consumer insights, market data, and competitive analysisHands-on experience leading digital marketing channels, including paid media, social, email/SMS, SEO, and influencerStrong analytical capabilities with experience setting KPIs, building dashboards, and translating performance data into strategic recommendationsExperience working in or alongside regulated industries (e.g., cannabis/hemp, alcohol, supplements) strongly preferredExcellent communication and executive presentation skills, with the ability to influence at all levels of the organizationComfortable operating in a fast-paced, startup-like environment that requires flexibility, initiative, and the ability to wear multiple hatsBachelor’s degree in Marketing, Communications, Business, or a related field; MBA a plusHow you work:Visionary brand builder – Brings a clear point of view on brand, culture, and consumer connection with the ability to translate vision into executionStrategic leader with an operator’s instinct – Equally comfortable setting long-term strategy and rolling up their sleeves to get things doneAgency and partner manager – Skilled at getting the best work out of external partners through clear briefs, accountability, and strong relationshipsData-driven decision maker – Uses consumer insights, analytics, and market intelligence to drive strategy and continuous optimizationCross-functional collaborator – Builds trust and alignment across internal teams including operations, ecommerce, legal, and compliancePeople developer – Inspires, coaches, and holds teams accountable to high performance while fostering a culture of ownership and growthAdaptable and entrepreneurial – Thrives in ambiguity, moves with urgency, and sees the opportunity in a rapidly evolving categoryWe are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.