Paid Media Specialist

$60k - $70k

Duckpin

Towson, MD

Job Description

Salary: $60,000 - $70,000

This position is for 7ten Digital Marketing, a Duckpin company.

Location: Hybrid/Driving distance to Towson, MD
Employment Type: Full-Time

About 7ten Digital Marketing

Were a digital marketing agency focused on SEO/AEO, PPC, and lead-generating websites for construction and home services businesses. Our mission is to deliver real resultsqualified leads that help our clients grow.

The Role

Were looking for a hands-on Paid Media Specialist to manage, optimize, and grow paid advertising campaigns for our clients.

This is an execution-focused role. Youll be responsible for building campaigns, managing budgets, testing creative and messaging, monitoring performance, and making ongoing adjustments to improve lead quality and return on ad spend.

Youll work closely with our account, SEO, creative, and web teams to connect paid media strategy with landing pages, lead tracking, and broader client goals. You will also participate in client calls to explain campaign performance and recommend next steps.

This is a hybrid position. Candidates should be within driving distance of Towson, MD for occasional in-person meetings and team sessions.

Responsibilities

Build, manage, and optimize paid search and paid social campaigns
Manage campaigns across platforms such as Google Ads, Meta Ads, and Local Services Ads
Conduct keyword research, audience research, and competitive analysis
Write and test ad copy, offers, calls to action, and campaign messaging
Develop campaign structures, bidding strategies, targeting, and budget allocations
Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend
Identify opportunities to improve lead quality and reduce wasted ad spend
Create and manage remarketing and audience-targeting campaigns
Coordinate landing page improvements with our design and development teams
Set up and QA conversion tracking, call tracking, and attribution workflows
Analyze campaign performance and provide clear, actionable reporting
Support client calls, discovery sessions, and performance reviews as needed
Stay current on paid media platform changes and advertising trends within the construction and home services industries

Requirements

1+ years of experience managing paid media campaigns, preferably within a digital marketing agency
Hands-on experience with Google Ads, including Search, Display, Performance Max, and conversion tracking
Strong understanding of keyword strategy, audience targeting, bidding, budgeting, and campaign optimization
Experience using Google Analytics 4 and Google Tag Manager
Ability to interpret campaign data and translate it into practical recommendations
Strong attention to detail and comfort managing multiple active client accounts
Clear written and verbal communication skills
A results-driven mindset with a focus on lead generation, lead quality, and measurable business outcomes
Proven ability to execute and optimize campaigns, not just develop high-level strategy

Bonus Points

Experience working with construction, remodeling, roofing, HVAC, plumbing, or other home services businesses
Familiarity with call-tracking platforms such as CallRail
Experience with CRM and lead-management platforms
Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
Experience improving landing pages and conversion rates
Google Ads certifications

Perks & Benefits

Hybrid work setup
Flexible time off and paid holidays
Down-to-earth, results-driven team with a collaborative mindset

Apply

Vacancy posted 4 days ago

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