Sr. Analyst, Digital Experience Optimization

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to Digital Experience Optimization at Ovative Group can't be found anywhere else. We measure and optimize sites and apps at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.


The Ovative Group Senior Analyst, Digital Experience Optimization position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.


Responsibilities of a Digital Experience Optimization Senior Analyst:

Cross-functional strategy & thought leadership:

• Act as a subject matter expert for Site/App & Analytics strategies by continually evolving Ovative's approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
  
  

• Develop and drive forward multi-channel digital experience strategies and roadmaps aligned with client program growth goals
  
  

• Understand and find synergies across digital media channels and site/app experiences within the client mix in partnership with other team members
  
  

Data Analysis & Insights

• Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities
  
  

• Analyze marketing performance data to uncover insights & opportunities to improve the end-to-end customer purchase journey
  
  

• Evaluate business objectives, competitive landscapes, and performance trends to support data-driven recommendations
  
  

• Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms
  
  

• Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey
  
  

• Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights
  
  

• Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision-making
  
  

Optimization performance management & execution:

• Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes
  
  

• Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners
  
  

• Monitor experiment performance and document learnings and results
  
  

• Translate testing outcomes into clear insights and recommendations for internal teams and client-facing materials
  
  

Client relationship & project management:

• Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals
  
  

• Lead development and delivery of client-facing solutions, including:
  
  

• Clearly defining program objectives, tactics and KPIs
  
  

• Developing and delivering client communication
  
  

• Build strategies for clients and lead tactical planning and execution
  
  

• Effectively manage & grow client relationships and establish trust and credibility
  
  

• Collaborate and share recommendations with marketing channel teams
  
  

• Strive to be the best interaction of the client's day
  
  

Team leadership and employee development:

• Manage work independently with initial direction from leadership
  
  

• Regularly speak up, ask questions and express your POV
  
  

• Help train new Ovative team members
  
  

• Foster a culture of open communication and 360-degree feedback
  
  

Requirements:

• 3+ years of experience in digital marketing and analytics, site/app product development, or related field
  
  

• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
  
  

• Proven track record of success driving growth and strong positive results within a digital business
  
  

• Great communication and client management skills
  
  

• Sound conceptual and analytical problem-solving skills
  
  

• Exceptional attention to detail
  
  

• Ability to work independently and drive efforts from start to finish
  
  

Preferred :

• Digital agency experience or digital lead on the client-side
  
  

• Previous experience in performance marketing, retail, eCommerce, etc.
  
  

• Familiarity using Google Analytics or Adobe Analytics for reporting and analysis
  
  

• Experience with digital A/B testing or personalization tools (Adobe Target, Optimizely, etc.)
  
  

• Knowledge of UX/UI best practices
  
  

• Experience with usability testing
  
  

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.


Culture:


Culture matters and we've been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.


Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.


Compensation and Insurance:


We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.


We're rewarded fairly and when the company performs well, we all benefit.


Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI
  
  

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  

• Generous paid vacation policy
  
  

• 401k match program
  
  

• Top-notch health insurance options, inclusive of same sex partners
  
  

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
  
  

• Monthly stipend for your mobile phone and data plan
  
  

• Sabbatical program
  
  

• Charitable giving via our time and a financial match program
  
  

• Shenanigan's Day
  
  

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!