Website Copywriter & Content Strategist

Website Copywriter & Content Strategist Location: Remote Preferred Location: South Africa or native-English located elsewhere Schedule: Full-time, M-F, with availability for occasional North American client meetings. Preferred EST. Compensation: $1400 - $2000 Probation: 3 months We are a marketing and website agency helping mental health therapists grow their practices through better messaging, strategy, branding, and website design. We're looking for an exceptional Website Copywriter & Content Strategist who knows how to turn a business's goals, audience, and unique strengths into clear, compelling website messaging. This role is for someone who combines excellent writing, strategic thinking, and strong editorial judgment with a genuine enthusiasm for AI. We are an AI-forward company. We actively use tools like Claude and ChatGPT to improve how we work. We don't expect you to write every word from scratch. We expect you to know how to use AI to produce strong first drafts, then bring the strategy, creativity, and critical thinking required to make the final work exceptional. You'll analyze client questionnaires, meeting transcripts, and other resources to uncover what makes each business different, what their ideal clients need to hear, and how their website should communicate that message. We're looking for someone who naturally asks: What's the real message we're trying to communicate? Does this content serve the client's goals? Is there a better, clearer, or more strategic way to approach this? How can AI help us produce better work more efficiently? If you love understanding the bigger picture, solving problems, and turning complicated information into messaging that connects with real people, this could be a great fit. Role Summary The Website Copywriter & Content Strategist is responsible for developing the messaging strategy, content architecture, and website copy for our clients. You'll take information provided by clients and turn it into strategically structured websites that clearly communicate who they help, how they help, and why someone should choose their practice. You'll collaborate with our internal team to plan website content, determine page structure, and create copy that balances strong messaging, SEO, and conversion goals. AI will be central to your workflow, supporting research, planning, drafting, and editing. Your ability to direct these tools and recognize what makes content effective is essential. This is a fast-paced agency environment with multiple projects moving through different stages. You'll need to manage priorities, meet deadlines, and consistently deliver excellent work. We provide guidance and support, but we also value independence, initiative, and people who take ownership of their responsibilities. Core Responsibilities 1. Website Strategy & Messaging Analyze client questionnaires, discovery calls, and meeting transcripts to understand each client's business, audience, goals, and positioning. Identify the messaging strategy, including key differentiators, ideal clients, services, and calls to action. Recommend website architecture, including which pages should be included, combined, or excluded. Identify gaps, contradictions, and opportunities in client information and recommend solutions. Develop conversion-focused messaging that helps visitors understand the practice and take the next step. Communicate complex or sensitive mental health topics with clarity, compassion, and accuracy. Collaborate with the internal team to ensure messaging supports the client's broader marketing goals. 2. AI-Assisted Copywriting & Editing Use Claude, ChatGPT, and other AI tools to develop strategically aligned website copy. Create and refine effective prompts that produce strong, customized drafts. Write, edit, and polish homepages, specialty pages, About pages, therapist bios, service pages, FAQs, and other website content. Eliminate generic, repetitive, overly clinical, or obviously AI-generated language. Adapt content to different brand voices while maintaining exceptional grammar, clarity, flow, and consistency. Apply strong editorial judgment to recognize when content needs restructuring or a different strategic approach rather than simple editing. 3. SEO & Website Content Architecture Research keywords, search intent, and local search opportunities. Recommend keyword targeting across website pages, avoiding unnecessary overlap. Structure content using clear headings, logical hierarchy, and natural keyword integration. Write SEO titles, meta descriptions, and optimized website content. Balance SEO best practices with compelling messaging and a positive user experience. Stay informed about evolving search practices, including AI-driven search and answer engine optimization (AEO). Use AI and SEO research tools to support recommendations while applying independent judgment. 4. Content Planning & Wireframing Develop structured website copy documents and content wireframes ready for the design and development team. Clearly identify page sections, headings, calls to action, and content hierarchy. Consider the visitor's journey and how information should be presented to encourage engagement and inquiries. Collaborate with designers to ensure messaging and visual structure work together. Review layouts and recommend improvements to clarity, usability, and conversions. 5. Client Feedback & Collaboration Review and implement client feedback while protecting the overall messaging strategy. Flag requested changes that may weaken the website and recommend alternatives. Communicate clearly with team members when information or clarification is needed. Participate in occasional client meetings and explain recommendations in a warm, professional, and approachable way. Maintain organized project documentation and ensure assigned work moves efficiently through production. 6. Workflow Improvement & AI Innovation Explore new AI tools, features, and workflows that improve content quality and efficiency. Identify opportunities to streamline research, copywriting, editing, and website planning. Help develop reusable prompts, templates, brand voice guidelines, and internal processes. Share useful discoveries and ideas with the team. Contribute to a culture of continuous improvement without compromising quality. Tools & Systems We currently work with tools including: Claude and ChatGPT Google Workspace and Google Docs ClickUp Zoom and Loom SEO research tools such as Semrush WordPress and Elementor (familiarity beneficial) We're always open to exploring new tools that help us work smarter and produce better results. Required Qualifications Exceptional written English, with native-level fluency, excellent grammar, and a natural understanding of North American English. Proven experience writing and strategically developing website copy. Strong understanding of conversion-focused copywriting, messaging, and content strategy. Practical SEO knowledge, including keyword research, search intent, content structure, and on-page optimization. Demonstrated experience using AI for writing and content development, including advanced prompting, editing, and customization. Excellent editorial judgment and the ability to recognize weak, vague, repetitive, or inaccurate content. Strong critical thinking, problem-solving, and strategic decision-making skills. Exceptional attention to detail and the ability to consistently produce polished work. Ability to manage multiple projects, prioritize effectively, and meet deadlines. Strong organizational skills, accountability, and follow-through. Confidence working independently, asking thoughtful questions, and recommending better approaches. A positive, collaborative attitude and willingness to adapt as tools and processes evolve. Preferred Qualifications Experience writing websites for therapists, healthcare providers, wellness businesses, or other service-based businesses. Experience working in a marketing or website agency. Experience developing website wireframes or content architecture. Familiarity with StoryBrand or similar messaging frameworks. Experience with Semrush or comparable SEO software. Knowledge of SEO for Canadian and American markets. Experience collaborating with designers Somewhere