Senior Director of Insights and Analytics (Marketing)

Job Posting DescriptionPosition Summary: Director of Insights & Analytics (hybrid)Key Responsibilities: 1.Strategic Leadership• Lead the vision, strategy, and evolution of the Insights & Analytics function in support ofenterprise marketing and growth objectives.• Serve as the senior strategic advisor on consumer, patient/family, and referring physicianinsights, analytics, segmentation, brand measurement, competitive intelligence, andcampaign effectiveness.• Develop and operationalize a multi-year roadmap for research, measurement,dashboarding, and advanced analytics capabilities.• Partner with executive, marketing, digital, strategy, service line, foundation, CRM, anddata leaders to ensure insights and analytics are aligned to organizational priorities.• Build a culture of evidence-based decision-making across the department and broader enterprise.2. Consumer and Physician Insights / Research• Lead the enterprise consumer and referring physician insights agenda to deepenunderstanding of audience needs, preferences, perceptions, behaviors, motivations, andbarriers.• Design and oversee qualitative and quantitative research across a wide range of businessneeds, including:• Audience and market understanding• Referring physician attitudes, preferences, and referral drivers• Consumer/patient-family decision-making• Brand and message testing• Customer journey mapping• Service line/foundation-specific research• Competitive and market landscape assessments• Marketing campaign impact studies• Establish research standards, methodologies, vendor management practices, and insightdissemination processes.• Translate research findings into strategic recommendations for marketing, messaging,access, experience, growth, and relationship-building initiatives.3. Brand Health Tracking and Competitive Intelligence• Develop and lead an enterprise brand health measurement strategy, including awareness,consideration, preference, perception, differentiation, and reputation tracking.• Monitor brand performance over time and identify drivers of change across key audiencesand markets.• Lead competitive intelligence efforts to assess market dynamics, competitor positioning,messaging, service offerings, media activity, and emerging trends.• Integrate brand, market, and competitive insights into strategic planning, campaigndevelopment, and growth recommendations.4. Segmentation and Audience Strategy• Lead development of an enterprise segmentation strategy for consumers and, whererelevant, referring physicians.• Define audience segments using research, demographic, psychographic, attitudinal,behavioral, CRM, and utilization data.• Partner with marketing, CRM, digital, and strategy teams to operationalize segmentsacross campaign planning, personalization, content, channel strategies, and journeyorchestration.• Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.5. Analytics Leadership6. CRM Analytics and Lifecycle Measurement7. Campaign Performance and Optimization8. Dashboard and Self-Service Reporting Strategy9. AI-Enabled Analytics and Insight GenerationEducation:Bachelor's Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.Experience: 10+ years experience.#LI-POSTStatusFull-TimeRegular, Temporary, Per DiemRegular Standard Hours per Week40 Pay Range$188219.2-$301142.4 AnnualOffice/Site LocationBostonJob Posting CategoryMarketing and CommunicationsRemote Eligibility Part Remote/Hybrid : 85771BR: Marketing-Strategic Planning