Account Executive

For assigned products (Natrelle), develops marketing communications and plans, directs implementation of tactics which support marketing objectives and strategies. Ensures the highest standards of client service are provided. Responsibilities Develops comprehensive communications plans for assigned products supporting approved marketing strategies. Conducts input sessions with Clients, Agency, Public Relations, and Professional Communications for new product opportunities, new product launches, and annual marketing plans. Develops creative platforms for assigned brand(s); provides strategic input to Creative Team (Copywriter and Art Director) and participates in creative development sessions. Presents recommended consumer and professional audience campaigns and tactics to Clients (with assistance from key Agency Account Management and Creative staff, when appropriate). Investigates and recommends innovative media and sales promotional opportunities; partners with Media Analyst on media schedules; meets with journal and video representatives to stay current on industry trends/information. Manages client projects from initiation to completion on time, within budget, and aligned to strategy; communicates regularly with Account Supervisor; ensures correct execution by agency personnel; conducts strategy review meetings for Creative and Legal/Medical. Responsible for on-time execution, Legal/Medical accuracy, and satisfactory appearance of assigned communications projects. Supervises advertising expenditures; provides budgeted vs. actual reports; supplies budget guidelines to Creative and Production teams; recommends budget revisions based on market/competitive activity. Qualifications Bachelor’s degree required. 3–6 years classic-full-service health care agency experience in advertising agency disciplines (creative, production, personnel management, project management) required; client-side marketing, marketing research, or sales experience desirable. Knowledge of both marketing and advertising required. Excellent management, supervisory, analytical, and communication skills (oral/written); strong systems/organizational abilities; proven interpersonal skills. Benefits Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees. Eligible for short-term incentive programs. #J-18808-Ljbffr