Content Marketing Specialist

Content Marketing Specialist 

Location: Denver - Hybrid 

Reports to: Head of Marketing 

Type: Full-time 

About Us 

Ethos Software is the parent company of a portfolio of education and professional-development brands: Peterson's, RMC Learning Solutions, Animal Behavior College, and Dean Vaughn. Together they help students, career changers, and working professionals prepare for exams, earn certifications, and build new skills. 

The Role 

We're hiring a Content Marketing Specialist to make sure our brands get found. You'll work across our portfolio in a hands-on role where you own the results. You'll do the work yourself, and you'll use AI tools like Claude to do it more efficiently without losing quality. 

What You'll Do 

Website Optimization 

• Keep landing pages, course pages, and brand sites current and accurate in WordPress and MailerLite, writing and testing copy to lift conversion in the places that matter most for revenue. 

• Improve on-page SEO and AEO: titles, meta descriptions, headings, schema, FAQs, and page copy. 

• Log changes so we can tie to results in Google Analytics, Search Console, and Clarity. • Work with our awesome tech team on fixes that need a developer, and file clear tickets in Jira. 

Blog and AEO Content 

• Build out topic clusters around each brand's priority exams and certifications, for both B2C and B2B audiences. 

• Write content designed to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews: clear answers, comparisons, FAQs, and how-tos. 

• Do keyword research, then write, edit, and publish posts in WordPress with metadata, internal links, UTM-tagged calls to action, and sample practice questions where they fit. • Refresh and consolidate older posts. Coverage and quality of priority topics matter more to us than posting volume. 

Social and Email 

• Maintain a consistent, on-brand presence across our social channels, repurposing blog and web content wherever it fits. 

• Write and supply content for email campaigns run by our team, such as article features, B2B partner sends, product copy, and seasonal themes.

• Track and report on what's working and adjust the calendar and strategy accordingly. 

Across the Team 

• Work cooperatively with the rest of the Marketing team across the portfolio. • Collaborate with Content, Tech, and Product to produce cohesive and timely content. • Embrace an agile, fluid workload across brands as business demands. • Spot partnership and influencer opportunities and help bring them to life. 

What You Bring 

• 2 to 5 years writing and publishing marketing content, in-house or at an agency. • Hands-on SEO experience: keyword research, on-page optimization, and reading results in Google Analytics, Search Console, and Clarity. 

• Writing samples that show you can adapt voice for different audiences. • Comfort publishing and editing in WordPress or a similar CMS. 

• Curiosity about how AI answer engines choose sources, and a willingness to test and learn. 

• Regular use of AI writing and research tools, with good judgment about where human editing matters. 

• Experience running brand social accounts. 

• The organization to juggle several brands and a steady stream of requests without dropping things. 

Nice to Have 

• Experience with answer engine optimization (AEO). 

• Experience in education, test prep, certification, or EdTech. 

• Conversion copywriting or landing page testing. 

• Email copywriting, and some HTML/CSS for email and page tweaks. 

• Basic design skills in Canva or Adobe Creative Cloud. 

Tools You'll Use 

WordPress and Elementor, SEMrush, Google Analytics, Google Search Console, HubSpot, MailerLite, Hootsuite, Canva, Adobe Creative Cloud, Microsoft Clarity, Jira, and Claude. You don't need to know all of them on day one. 

How to Apply 

This is a hybrid position – local candidates only. The salary range for this position is $60,000-$65,000, depending on experience. 

To apply, email your resume, cover letter, and two or three writing samples (a blog post or web page you wrote for search is ideal) to View email address on click.appcast.io with your name and the position title in the subject line. Easy Apply Applicants will not be considered.