Senior Copywriter

Job Description

Job Description

Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for over 50 years! Our global organization consists of several business divisions ranging from jewelry, apparel, to collectible coins and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We are seeking a Senior Copywriter that will be responsible for writing direct response print advertising campaigns and social media post copy for collectible products such as: tabletop decorative, clocks, calendars, sports memorabilia, popular culture and licensed products that vary by product form and division. The Senior Copywriter should be able to pivot to covering ad copy for coins, holiday products, dolls, checks, trains, villages and other divisions/teams/product forms as needed.

How you will contribute:

• Write new and revise existing program copy for direct response house file print and social media and web promotions
• New client acquisition print ads, product inserts, collateral material, and cross-corporate mini-catalogs and magalogs according to scheduled deadlines.
• Maintain schedule, coordinate, and track jobs to completion
• Submit and obtain advertising approvals from licensing team
• Create Adobe routing PDFs for internal routing and approvals
• Collaborate with marketing and product development teams in product kickoffs
• Contribute to advertising brainstorming sessions with internal teams
• AI-conversant with Microsoft Co-Pilot for copywriting development and brainstorming
• Find ways to incorporate and develop Co-Pilot AI agents to improve daily efficiencies in our advertising processes.
• Plan strategies and tactics for individual promotions and creative tests in concert with colleagues and managers
• Proof copy for accuracy
• Gain familiarity with Bradford’s Advertising Principles
• Maintain partnerships with marketing and product development teams to ensure cooperation and support of the Company’s advertising efforts and goals.

What you will bring and skills that excite us:

• Bachelor’s degree in Advertising, Communication, Journalism, Marketing, or allied degree with heavy concentration in writing advertising copy.
• 5-6 years’ copywriting experience; direct response copywriting a big plus
• Acquaintance with collectibles, gift industry and/or collectible coins, preferred.
• Professional-level proficiency with Adobe Creative Suite, Microsoft Co-Pilot, Outlook, FileMaker Pro and Google Sheets
• Strong proofreading and grammar skills.
• Copywriter should expect some compressed time frames for completing jobs to better serve the business and maintain Print Production due-date schedules.

Bradford at a glance:

• Our scale: We have over 250 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• We own the company: Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
• Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, Paid Time Off (PTO), Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!

The Bradford Exchange is an Equal Opportunity Employer.