Associate Director, Events Marketing, Tax & Legal Buyer

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currentlyseeking an Associate Director, Events Marketing, Tax & Legal Buyer to join our Clientsand Markets organization.Responsibilities:Serve as the dedicated event marketing subject matter expert for your assigned buyer, synthesizing strategic direction from buyer marketing leadership to co-create an annual and quarterly event calendar and plan a high-impact portfolio of in-person and virtual marketing events that translate business goals into measurable resultsPartner with national and local event marketers as well as the firm's Events & Meetings team to oversee the strategy and execution of the firm's event marketing efforts, advising on which events to execute and how to design experiences that achieve specific business objectivesConstantly scan the market to identify new, and timely event marketing opportunities that matter to target buyers, ensuring the firm stays ahead of the curve and avoids market saturationDefine the strategic rationale, format, and core messaging for each proposed event in alignment with overarching buyer campaign messages, while modeling estimated costs and potential ROI to build strong business cases and defining the target audience based on guidance from Growth Strategists and Buyer MarketersPartner with Events and Digital teams to integrate digital intent signals into personalized event attendee engagement strategies, capturing event-specific engagement data (breakout attendance, meetings held, content consumed) to power ongoing digital engagement and 360 marketing toward key buyer targets.Own end-to-end success metrics for the event portfolio by analyzing performance data (registration, attendance, pipeline influence, ROI) to deliver actionable insights to Buyer Marketers for future investment decisions, while serving as the central communication point to manage stakeholder expectations and maximize brand exposure and valueAct with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environmentQualifications:Minimum ten years of experience in event marketing, with a strong background in strategic planning, experience design, and stakeholder management Bachelor's degree from an accredited university in marketing, business, or a related fieldExpertise in strategic event marketing and B2B experience design; strong negotiation and stakeholder management skills, with the ability to influence senior marketing leadersStrong financial acumen, with experience in events marketing budget planning, management, and ROI analysisProven ability to collaborate with multiple senior strategy leaders to ensure alignment; proficiency in using data and actionable reporting to measure event ROI and successAbility to translate high-level business objectives into a tangible and effective event portfolio; travel required Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Depending on job classification, standard work hours, and years of service, KPMG LLP provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year depending on your job classification and entity affiliation. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. Follow this link to obtain salary ranges by city outside of CA: California Salary Range: $118000 - $227000 KPMG LLP and its affiliates and subsidiaries ("KPMG") is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race/ethnicity, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, pregnancy, childbirth or other related condition, military/veteran status, genetic information, status as a victim of domestic violence or sexual abuse or any other legally protected status. The attached link contains further information regarding the firm's compliance with federal, state, and local recruitment and hiring lawsKPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. 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