Vice President, Lifecycle Marketing Strategy

Job Description

Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking

J.P. Morgan Commercial Banking is the industry’s leading middle market banking provider in an increasingly competitive landscape. The Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking, will lead the development and execution of lifecycle marketing strategies designed to strengthen client relationships and accelerate growth across the Commercial Banking’s middle market clients. Reporting to the Executive Director responsible for Growth Marketing, this role will establish a scalable, data-driven approach to engagement, retention, relationship deepening and product adoption throughout the client lifecycle.

In this role, you’ll identify opportunities that increase engagement, deposit growth, cross-sell penetration, and adoption of key banking, payments and advisory solutions. Success in this role requires a strategic B2B marketer who combines analytical rigor, customer-centric thinking and strong cross-functional leadership to build programs that deepen client relationships and create long-term value for both clients and the firm.

Job Responsibilities

Strategy & Lifecycle Planning

• Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion

• Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership

• Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors

• Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy

Data, Analytics & Insights

• Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies

• Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth

• Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership

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Leadership & Stakeholder Partnership

• Work closely with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders in the design of integrated client journeys that deliver meaningful client experiences while driving measurable business outcomes

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Optimization & Continuous Improvement

• Lead test-and-learn initiatives to continuously optimize client experiences, engagement strategies and business results

• Accountable for establishing and meeting reach goals for the C&SI content curation engine, ensuring that clients receive and engage with firm-wide content.

Required Qualifications, Capabilities and Skills

• Bachelor's degree in Marketing , Business, Communications, Analytics or a related field

• Significant experience developing and executing lifecycle, CRM, customer engagement, retention or relationship marketing strategies in a B2B environment

• Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention and revenue growth

• Strong understanding of B2B lifecycle marketing principles, including activation, engagement, cross-sell and relationship deepening

• Experience leveraging customer data, segmentation, analytics and behavioral insights to develop targeted marketing strategies

• Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes

• Experience working with marketing automation, CRM and customer journey orchestration platforms.

• Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets

• Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales and stakeholder organizations

• Ability to influence senior leaders and drive alignment across a complex, matrixed organization

• Excellent written, verbal and executive presentation skills

• Strong project leadership and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.