Digital Marketing Strategist

SUMMARY The Digital Marketing Strategist is an individual contributor responsible for designing, executing, and optimizing multi-channel campaigns that work seamlessly across digital and offline touchpoints. This role turns business goals into cohesive, full-funnel strategies that connect paid, owned, and earned media to drive awareness, engagement, and conversion. This position contributes to website, digital marketing (including SEO), and social media efforts. This individual will work with the SVP of Marketing to proactively identify areas for campaign optimization. This is a highly cross-functional role supporting a diverse set of initiatives, enabling collaboration with all levels and groups across the organization while remaining hands-on. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience: Bachelor’s degree in marketing or business administration or closely related fields of study, minimum of 7 years’ experience in marketing with a focus on digital channels. Certificates, Licenses, Registrations: None required. Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the state of California. ESSENTIAL FUNCTIONS Support a strong and consistent brand identity across all digital channels. Support digital strategy with execution across website, social media, email, and digital media channels, including SEO. Support alignment with business strategies and cross-functional team communication objectives. Key Responsibilities: Integrated Campaign Strategy Translate business objectives into integrated campaign strategies that align messaging, timing, and targeting across channels (web, email, social, search, display, content, and select offline). Develop clear campaign briefs outlining target audiences, value propositions, key messages, offers, channels, and measurement plans. Support end-to-end content production, working with external design resources to deliver content. Drive high-quality creation of content for the website, social and email marketing campaigns. Review, write, and edit digital content for typographical, brand tone and voice, and graphic consistency – e.g., site content, SEO keywords and ad messaging, digital banner content, social posts. Work with digital agencies to develop content (both copy and images) that are aligned with brand strategy and business objectives. Implement digital marketing campaigns, ensuring alignment with brand identity and integration with traditional media marketing channels. Map campaigns to the customer journey, ensuring coordinated tactics for acquisition, onboarding, engagement, and retention. Recommend audience segmentation and personalization strategies to improve relevance and performance. Planning, Execution, and Orchestration Partner with channel owners (email, paid media, social, web, events, branches/sales) to coordinate timelines and deliverables. Ensure creative concepts and assets are appropriately adapted for each channel while maintaining a cohesive campaign narrative. Optimize performance, identifying opportunities for campaign optimization and reinvestment of digital media. Oversee campaign setup and quality assurance (QA) across platforms, ensuring correct targeting, tracking, and deployment. Optimization and Performance Management Recommend KPIs for each campaign and channel, aligned to funnel stages (reach, engagement, leads, applications, conversions, loyalty). Monitor performance regularly, identifying optimization opportunities across audiences, creative, messaging, and channel mix. Lead A/B and multivariate tests (subject lines, landing pages, calls to action (CTAs), formats) and document learnings for future campaigns. Prepare clear, actionable performance readouts with insights and recommendations for stakeholders. Collaboration and Stakeholder Alignment Work closely with the SVP of Marketing to ensure campaigns support business and operational goals. Coordinate with creative teams to provide strategic direction, feedback, and context for assets and content. Partner with analytics/BI teams to refine attribution, reporting, and insight generation across channels. Governance, Process, and Best Practices Maintain campaign and asset documentation, including briefs, timelines, and post-campaign reports. Help standardize processes for intake, prioritization, approvals, and launch to improve speed and consistency. Ensure all campaigns follow brand guidelines, legal/compliance requirements, and data privacy standards. Stay current on digital marketing trends, emerging channels, and platform changes, bringing new ideas to test. Maintain working knowledge of regulatory compliance related to member services and financial services areas. Ensure that Mirastar’s brand and professional reputation are maintained across digital platforms. Resolve questions, requests, and problems courteously and within the given timeline. Provide project management support to ensure deadlines are met and perform other related duties as requested or assigned. Comply with the Bank Secrecy Act, OFAC, and USA PATRIOT Act, including but not limited to reporting suspicious activities to your supervisor and BSA Officer. KNOWLEDGE, SKILLS, AND ABILITIES Expertise in digital and direct marketing channels. Strong knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc.). Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings and weekends. Critical thinking skills, proactive problem-solving, and a roll-up-your-sleeves can-do positive attitude. Must have excellent organization skills and attention to detail. Ability to deal with ambiguity and incomplete information. Ability to work effectively on multiple tasks, prioritize based on business impact, and meet deadlines while producing high-quality work. Ability to pivot and change course quickly, taking the lead to course-correct. Ability to build relationships and work effectively across departments and levels with people from all walks of life. Effective communication skills, both written and verbal across levels of the organization. Experience using Microsoft Office – PowerPoint, Excel, Word, Adobe Acrobat, and other marketing software applications. Experience with Canva and email marketing software is preferred. Ability to provide high-level copywriting when needed. Hungry: Demonstrates a strong drive for continuous learning, growth, and expanded responsibility. Self-motivated, diligent, and proactive in identifying the next step and the next opportunity to contribute. Humble: Operates with low ego and high respect for others. Actively recognizes and elevates the contributions of teammates, prioritizing collective success over personal recognition. Approaches work with openness, respect, and a collaborative mindset, welcoming diverse perspectives and constructive feedback. Works Intelligently: Demonstrates strong situational awareness and sound judgment. Understands group dynamics, uses intuition, emotional intelligence, and thoughtful decision-making to navigate complex interactions to achieve the best outcomes. EEO STATEMENT The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions. Full-time hours required, with additional work hours as necessary to accomplish objectives, goals, and projects. Occasionally lift and/or move up to 10 pounds. PHYSICAL REQUIREMENTS Mirastar encourages diverse applicants to apply for all positions. Mirastar does not discriminate in employment opportunities or practices on the basis of race, color, religion, creed, sex, familial status, marital status or domestic partner status, national origin, age, disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition including genetic characteristics, veteran or military status, sexual orientation, gender identify, gender expression, any persons holding an undocumented “AB 60” driver’s license, or any other characteristic protected by law. This provision also includes the perception that anyone has any of the above characteristics or is associated with a person who has or is perceived as having any one of these characteristics. Discrimination based on any of these protected classifications is unlawful and is a violation of company policy. The Company makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. Mirastar Federal Credit Union reserves the right to revise or change job duties and responsibilities as the need arises. #J-18808-Ljbffr