Senior Paid Search Manager

Senior Manager, Paid Search

Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Objectives of this role:

As a Senior Manager, Paid Search at Fingerpaint, you will partner with internal teams on all aspects of paid search strategy, activation, optimization, and reporting for a portfolio of clients in the pharmaceutical and health & wellness industry. Your key responsibility will be elevating the impact of paid search campaigns within the spectrum of our clients' omnichannel media strategies. Your day-to-day will involve deep collaboration with not only our clients, but also within the fabric of our agency—partnering closely with the extended media team, the digital analytics team, and other cross-functional departments to define strategies and enhance outcomes. You will be instrumental in crafting a cohesive narrative across platforms, ensuring our advertising campaigns resonate, perform, and keep up with the dynamic, ever-evolving digital landscape.

Duties and Responsibilities:

• Campaign Strategy and Management:
• Assist in strategy development and tactical rollout of paid search, YouTube, and native text campaigns
• Perform competitive audits, keyword research, and develop ad copy for assigned clients that align with overarching brand goals and strategies
• Client and Team Leadership:
• Contribute to client strategy discussions and lead reporting presentations as the paid search subject matter expert, showcasing a deep understanding of the campaign, market, and role of paid search in achieving brand objectives
• Foster and manage vendor relationships
• Strategic Collaboration:
• Work closely with digital and analytics teams to develop KPIs and measurement plans, ensuring strategies are data-informed and results-driven
• Partner with digital strategy team to identify key site actions and implement performance tags as needed
• Collaborate with media and brand strategy teams to ensure campaigns align with omnichannel and brand objectives
• Partner with scientific strategists to understand paths to diagnosis and treatment to identify corresponding search behaviors
• Data-Driven Reporting and Optimization:
• Frequent and thoughtful monitoring of campaign performance to identify testing and optimization opportunities based on spend, engagement rates, and pacing to campaign goals
• Synthesize campaign activity into actionable reporting insights that tells holistic story across all channels
• Management and Mentorship:
• Coordinate with at least one analysts and QA their work to ensure alignment with Fingerpaint and industry best practices
• Collaborate with Paid Search supervisor on the growth and development of the team through training, goal setting, and mentorship
• Industry Engagement and Innovation:
• Stay informed about the latest trends, technologies, and regulations in the search marketplace through research and/or industry events and conferences to contribute to thought leadership and agency points-of-view for internal and external distribution
• Operational Excellence:
• Coordinate with internal teams to complete keyword research and develop ad copy that align with best practices
• Oversee campaign performance, working media budgets, and optimizations in a hands-on manner
• Conduct quality assurance of associate team's work across implementation and ongoing management, including for financials

Job Requirements:

• 2+ years of experience in managing Paid Search accounts.
• Strong business and leadership skills to make independent decisions affecting campaign management
• Experience with mentoring, managing, and team development preferred
• Ability to make data-driven recommendations based on statistically significant data sets
• Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables
• Strong working knowledge of MS Office, particularly Excel (V-Lookups, Pivot Tables), and PowerPoint
• Knowledge of Web Analytics software, such as Google Analytics and Tableau, and bid management tools like Search Ads 360
• Pharmaceutical experience is required
• Google Ads, Bing Ads, Search Ads 360 certifications are a plus
• Organic SEO experience is a plus
• Fluency in Spanish is a plus

Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.