Senior Business Systems Analyst

Sr. Campaign Business Systems Analyst

Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity.

The Sr. Campaign Business Systems Analyst will contribute to and execute client multi-channel campaigns and ad-hoc reporting deliverables varying from simple, recurring campaigns to large, complex analytic extracts. Responsibilities include working with the team to scope, document, design, QA, and produce marketing campaigns. This individual will function as a liaison directly supporting the client, their partners, and the internal account teams, with a strong emphasis on SQL-based campaign execution and AI-enabled analysis and optimization.

Responsibilities

The Sr. BSA will be expected to manage the following responsibilities:

• Design, build, and execute multi-channel campaigns leveraging SQL-based campaign tools and internal platforms.
• Use SQL to build audience segments, define selection logic, and support campaign workflows and analytic extracts.
• Perform data issue investigation as it pertains to campaigns and audience selections.
• Provide technical expertise in identifying, evaluating, and developing campaign procedures that are cost effective, operationally efficient, and meet user requirements.
• Utilize generative AI tools to streamline the campaign lifecycle—from requirements gathering and design through development and QA/QC.
• Support quality and user acceptance testing, including creating test cases and executing tests related to marketing campaigns and campaign logic.
• Analyze complex business problems and translate them into scalable, automated campaign solutions.
• Support Issue Management from identification through resolution, including root cause analysis on data and campaign logic.
• Support/mentor Campaign BSA team members with campaign design, data analysis, and overall technical needs.
• Support/mentor client campaign resources, helping them understand campaign capabilities, data usage, and best practices.
• Schedule and lead team meetings and send follow-up notes with clear action items.
• Lead cross-functional, linked teams to address business or systems issues related to campaign execution and data.
• Work with clients, external vendors, and account teams to maintain delivery and deployment schedules and meet agreed SLAs.
• Follow the campaign calendar and manage deliverables to ensure on-time execution and quality.

Qualifications

Requirements:

• Familiarity with AI and generative AI tools and their practical application in requirements gathering, analysis and documentation, QA and process improvement.
• Working knowledge of marketing concepts and end-to-end marketing execution, particularly in multi-channel campaign environments.
• Working knowledge of relational databases and proficiency in SQL.
• Strong analytical and problem-solving skills.
• Strong technical aptitude and understanding of both business and technical language and ideas.
• Ability to interpret business requirements, assess completeness, obtain missing information, and fully translate requirements into accurate and timely campaigns/reports.
• Ability to identify and implement process improvements to increase efficiency and quality.
• Ability to balance the needs of multiple stakeholders and ensure program delivery and quality control.
• Ability to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.
• Ability to assess a situation, receive input from stakeholders, and select a course of action.
• Effective working with local, remote, and global team members.
• Pays keen attention to detail and follows through on action items.
• Excellent organizational and interpersonal skills.
• Excellent drive, initiative, and sense of personal accountability.
• Strong written and verbal communication skills, including the ability to explain technical details clearly and work effectively in a team environment.
• Ability to lead a project and solution, in addition to a work-stream within a solution.
• Ability to accurately document new processes, gathering and organizing all necessary information in a logical format.
• Ability to make proactive recommendations based on data insights and campaign performance.
• Ability to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
• Ability to effectively discuss the structure of a business to identify appropriate campaign and data solutions.

Tools Experience Required:

• Working knowledge of relational databases and proficiency in SQL.

Preferred (Nice to Have):

• Working knowledge of Adobe Campaign management/execution tool.
• Working knowledge of Unica Campaign management/execution tool.
• Experience with other campaign management platforms (e.g., Salesforce Marketing Cloud) is a plus.

Experience & Education:

• Requires 5+ years of related experience in campaign execution, marketing technology, business systems analysis, or a related field.
• Bachelor's degree preferred, ideally in Information Technology (IT), Computer Science (CS), Data/Analytics, or a related discipline.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.