Sales Manager, Independent Retail South Mid-Atlantic

Sales Manager, Independent Retail South Mid-Atlantic

The Sales Manager - Independent Retail is a key player on the FIJI Water Team and is expected to be a strategic, pro-active creative problem solver and with a demonstrated track record of professional & persuasive sales skills. We are looking for someone who understands healthy, high-quality products, has a positive attitude, and embraces the challenge of capturing opportunities. As the Sales Manager - Independent Retail, you will be managing assigned Chain Retailers, Broadliners, Grocery Wholesalers, and DSD customers with the goal of growing FIJI Water sales, share of mind and retail execution. Strong Collaboration with internal cross-functional teams within Wonderful Company and providing first class customer service to our business partners. This position reports to the Sales Director East Division.

Territory Responsibility: Georgia, North Carolina, and South Carolina

Job Description

The Sales Manager has responsibility over FIJI Water as the main contact between assigned Independent large and small format Chain customers. Manage all assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers and Broadliner Partners with the goal of increasing share of mind and retail execution.

• Conduct regular field visits to customer accounts, partnering with the FIJI Water Retail Trade Execution (RTE) team, distributor representatives, or independently.
• Identify and develop new business opportunities, as well as drive SKU expansion and incremental distribution within existing accounts.
• Develop and deliver fact-based selling presentations incorporating actionable business, category, and market insights for retailers, distributors, and internal stakeholders.
• Lead and participate in customer and sales meetings with appropriate frequency to increase share of mind, distribution, programming, and feature activity.
• Communicate key brand priorities, brand performance, and category/market insights to internal and external customers.
• Drive execution of merchandising, assortment, pricing, and shelving objectives in alignment with portfolio and brand strategy, customer objectives, and trade investment goals.
• Sell in incremental displays, equipment, and promotional programs while ensuring execution and compliance at the store level.
• Evaluate and negotiate CMAs (Customer Marketing Agreements) in alignment with business objectives and trade investment strategies.
• Analyze, interpret, and communicate data and insights from Power BI, VIP, IDIG, IRI, and other syndicated sources to inform customer recommendations and internal business decisions.
• Transport, install, replace, and maintain point-of-sale materials and advertising as appropriate for each account.
• Collaborate cross-functionally with Retail Trade Execution, Marketing, Operations, and other internal teams to drive customer and business objectives.

Qualifications

• 5+ years of food and/or beverage sales experience, including distributor management and key account management.
• Bachelor's degree in Business, Finance, or a related field preferred.
• Demonstrated experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives; experience with IRI, Nielsen, Mintel, or similar platforms preferred.
• Analytical and problem-solving skills, with the ability to interpret data and translate findings into clear, actionable recommendations.
• Excellent presentation and communication skills, with the ability to effectively sell to customer needs and build relationships with internal and external stakeholders.
• Experience with sales planning and business management, including evaluating post-event performance and applying learnings to future customer programming.
• Effective organizational and project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Customer-service mindset with a commitment to providing high-quality support to internal and external partners.
• Demonstrated market and category knowledge, with the ability to adapt to changing business needs.
• Collaborative, flexible, and team-oriented approach.
• Ability to travel up to 50%.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.