Content Marketing Manager

Company Overview Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K‑12 districts. Trusted by over 2,000 districts, Incident IQ powers mission‑critical services for more than 12 million students and educators nationwide. Content Marketing Manager As Incident IQ scales, we are looking for a versatile Content Marketing Manager to own and execute marketing content that aligns with brand identity, drives pipeline, and positions Incident IQ as a thought leader in K‑12. The role is hybrid‑preferred in our Atlanta office but offers flexibility for remote candidates. Responsibilities Write, edit, and manage high‑quality B2B content across blogs, articles, whitepapers, guides, success stories, website copy, email, ads, and more. Repurpose existing content into new formats to extend reach and impact. Ensure all content aligns with brand voice, is accurate, engaging, and optimized for lead generation. Maintain the content calendar aligned to campaigns, product launches, and marketing priorities. Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and packaging. Support demand generation and campaigns by creating high‑impact assets that influence pipeline and conversions. Stay current with industry and content trends to keep strategy fresh and effective. Partner with product marketing, creative services, growth marketing, and leadership to source input and align priorities. Work closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment. Use project management tools (e.g., Asana) to keep content initiatives organized and on‑time. Create structured brief templates to align with stakeholders and freelancers, ensuring assets meet tone and quality standards. Manage multiple deliverables while meeting deadlines with minimal oversight. Conduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insights. Track performance and report on content effectiveness across channels with Demand Gen and Ops teams. Use data to refine messaging, formats, and distribution for better results. Qualifications 5–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred). Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voice. Demonstrated ability to craft thought leadership and narrative content tailored to B2B audiences. Experience with analytics tools (Google Analytics, Marketo, or similar) and comfort working with performance data. Strong project management and organizational skills; experience with tools like Asana is a plus. Ability to collaborate effectively across teams and communicate with clarity and confidence. Curiosity and adaptability—staying up‑to‑date on emerging content tools, formats, styles, and platforms. Nice to Have Familiarity with K‑12 audiences, EdTech, or B2B SaaS marketing, especially content that drives pipeline. Experience with Marketo or another marketing automation platform for content distribution and reporting. Familiarity with SEO best practices and ability to optimize content for search and lead generation. Basic understanding of HTML/CSS or CMS publishing workflows (WordPress). Ability to create light multimedia content (simple graphics in Canva, basic video editing, or podcast scripting). Familiarity with AI‑assisted writing/editing tools and how to use them responsibly. Experience managing freelance writers and editors. What Makes Incident IQ Different We facilitate whole‑person growth where employees can develop personally as well as professionally. We offer an energetic and collaborative environment; everyone’s opinion matters. We produce software that empowers K‑12 schools to run efficiently, allowing for a better classroom experience for students to thrive. We provide excellent work/life balance with two offices—Downtown Atlanta and Halcyon in Alpharetta. Salary & Benefits Competitive salary based on experience. Benefits package including medical, dental, vision, life insurance, 401(k) match, and paid‑time‑off (PTO). Equal Opportunity Employer Incident IQ is an Equal Opportunity Employer. As set forth in Incident IQ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr