Senior Marketing Manager

Job Overview Senior Marketing Manager – Away From Home (AFH) Away From Home (AFH) comprises workplace, hospitality, foodservice, and convenience channels. The AFH customers primarily consist of a large distributor network. Keurig Dr Pepper is seeking a highly motivated, results‑driven Senior Marketing Manager with a proven track record of success to join our team. This person will support and grow our iconic Keurig brands in the out‑of‑home marketplace while driving adoption and expansion for KDP coffee solutions. As a Senior Marketing Manager for the Away from Home team, you will have supervisory responsibilities and will be expected to lead, develop, and execute strategic marketing plans, activations, and programming with our customers and across the AFH Channel. Essential Duties and Responsibilities Develop and lead marketing plans and implement key marketing initiatives for select Away From Home customers, focusing on retention, demand generation, and new account acquisition. Activate best‑in‑class B2B and B2C campaigns and POP installations that drive growth for KDP’s brewer and beverage innovation across diverse platforms including retail, e‑commerce, digital, and contract channels. Partner with sales and commercialization to create robust selling stories based on insights that can unlock new opportunities and drive new business initiatives across the channel. Collaborate closely with Sales, supporting them with customer presentations and events – including leading the planning for major industry shows. Brief and lead external agencies and partners from planning to execution. Analyze marketing program results and develop recommendations for improvement. Leverage consumer and industry insights in all marketing efforts. Build effective and productive relationships with customers and external partners. Track and manage initiatives against a budget and execution timeline. People management and development. Requirements Bachelor’s Degree in Marketing or Business with a minimum of 10 years of related work experience, preferably in a “Fortune 500” company or within Consumer‑Packaged Goods, Beverage, Small Appliance, or related industries. Experience in Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing is preferred. Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross‑functional teams, and customers. Highly creative, self‑motivated and analytical with the ability to manage multiple tasks simultaneously to meet deadlines in a complex environment. A passion for story‑telling and marketing to create compelling selling stories, and the ability to brief other marketing creative as needed. People management experience preferred. Domestic travel up to 25%. Total Rewards Salary Range: $130,700 – $160,000. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility. Legal Notice (Massachusetts) It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Equal Opportunity Employer Statement Keurig Dr Pepper is an equal‑opportunity employer and recruits qualified applicants and advances equal employment without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, or other protected status. #J-18808-Ljbffr Keurig Dr Pepper Inc.