Senior Manager, SEO & GEO

Who Are We? Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies – all online. Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers – one that empowers their entrepreneurial spirits. More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston. We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you. Job Category Marketing Position Type Permanent Compensation Overview The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $114,700.00 - $189,200.00 Target Openings 1 What Is the Opportunity? Simply Business is seeking a visionary Senior Manager, SEO & GEO to lead our search strategy into the next era. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI and large language models. You will sit at the intersection of marketing strategy and technical execution, designing and deploying the systems that allow the team to move faster and focus on higher-leverage work. This is not a traditional SEO marketing role. You’ll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility tracking pipelines as well as scalable technical automations that transform our marketing engine into an elite, self-sustaining growth system. You will champion this "Search Everywhere" strategy, ensuring it acts as a core component of our product and business architecture. What Will You Do? Strategic Leadership: Evolve the framework and strategy for SEO, Generative Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals and establishing a clear learning agenda Data Driven Execution: Create and drive the SEO and GEO roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Conduct in-depth analysis on keyword, topic cluster, and entity to expand content authority and improve discoverability across search and AI ecosystems Marketing Automation & AI Agents: Pilot and scale the use of AI tools, vendor platforms, and automated workflows to streamline repetitive marketing tasks; test into autonomous agents and programmatic scripts for high-impact use cases like competitive content gap analysis, forum sentiment tracking, and bot crawl-readiness. Experimentation & Reporting: Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional SEO rankings alongside brand sentiment and citation share within these LLM environments to provide actionable strategic insights. Cross-Functional Collaboration: Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data. Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge What We’re Looking For Experience: 10+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies. AI, LLM & RAG Familiarity: Demonstrated fluency in how Large Language Models search, retrieve data (Retrieval-Augmented Generation / RAG), and evaluate sources. Experience building and testing tools utilizing LLM-powered orchestration or agent frameworks is highly preferred Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup. Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others. The ability to interpret complex data and derive actionable, business-focused insights. Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership Leadership: Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units. What Is in It for You? Here are some of the great benefits and perks that come from being a Simply Business employee: Group plan for medical, dental, vision, and prescription drug coverage. Short term disability, long term disability, and life insurance coverage. Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match. Commuter benefits to help cut down on parking and public transit costs. 25 days of vacation time plus 10 sick days and 10 company holidays. A genuine investment in your learning and development-Regular team outings and volunteer opportunities. An awesome office space. A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives. Employment Practices Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. Thank you for your interest in a career at Simply Business! The Candidate Home page will allow you to check the status of your application(s) and receive important updates and materials. To explore career opportunities and learn more about Simply Business, check out our US career page or our UK career page. At Simply Business, we insure small businesses and enable big dreams. Not just for our customers, but for our people, our communities and our environment. We believe a world-class company culture is crucial to achieving our business goals as we make insurance more accessible to small business owners. We’re building a better way to buy small business insurance, and we’re using technology to get the job done. That includes developing cutting-edge data gathering and analysis capabilities; living and breathing testing and experimentation; and harnessing the many benefits of AI and other emerging technologies. We’re a values-led business. Our people all have a part to play in building a culture that lives these values: learning, empowerment, authenticity, pioneering, and simplicity.