External Marketer

Job Description

Job Description

Skilled Nursing Facility Marketer | SNF Census Builder

Referral Development | East Central Ohio

CCH Healthcare is a growing provider of  skilled nursing and rehabilitation services . We are seeking a  resultsdriven SNF Marketer to support  two affiliated skilled nursing facilities in East Central Ohio . This role focuses on  census growth, referral development, and admissions conversion through strong relationship building.

The  Skilled Nursing Facility Marketer serves as the primary referral and marketing partner for two SNFs. This role is responsible for  building census, managing referrals, and strengthening hospital and community partnerships . Ideal candidates have  postacute or SNF marketing experience and a proven ability to convert referrals into admissions.

• Serve as dedicated marketer for  two SNFs in East Central Ohio
• Build and maintain referral relationships with:
  • Hospital case managers and discharge planners
  • Social workers and care coordinators
  • Physicians and physician groups
  • Home health, hospice, and community partners
• Generate, track, and follow up on referrals to drive  consistent census growth
• Educate referral sources on services, payer acceptance, and admissions criteria
• Conduct regular  inperson sales and market visits
• Partner closely with Admissions, Administrators, DONs, and Corporate Leadership
• Monitor census, payer mix, and referral trends
• Maintain accurate referral and census reporting

• SNF, postacute, or healthcare marketing experience preferred
• Proven success in  SNF census development
• Strong knowledge of  Medicare, Medicaid, Managed Care, and commercial payers
• Excellent communication and relationshipbuilding skills
• Organized, selfmotivated, and resultsdriven
• Ability to manage responsibilities across  multiple facilities
• Valid driver’s license with local travel in East Central Ohio

• Competitive salary based on experience
• Performancedriven opportunity tied to census growth
• Strong admissions and operational support
• Leadership exposure and growth opportunities
• Direct impact on facility stability and growth

At CCH Healthcare, marketing is a  key driver of success . This role offers the opportunity to  build census, strengthen referral partnerships, and support longterm facility growth across East Central Ohio.

If you are a  resultsoriented SNF Marketer ready to drive referrals and census growth, apply today on  Indeed .

CCH Healthcare is an Equal Opportunity Employer