Fractional Chief Marketing

Fractional Acquisition Lead – High-End Residential Services

Engagement: Fractional / Independent (not employment)

Time Commitment: ~8–12 hours per month

Location: Remote (local, affluent‑market experience preferred)

We operate a premium, owner‑operator‑led residential services business in an affluent coastal market (Hamptons/ North Fork). Growth is intentional and selective.

We are seeking an experienced fractional acquisition lead to sharpen residential customer acquisition and conversion. This is a focused, judgment‑driven role — not a branding or social media position.

Scope (deliberately narrow)

• Residential customer acquisition via local, high‑intent channels
• Google search capture (intent alignment, structure, negatives — not volume buying)
• Remarketing logic (what should exist, what should not)
• Website optimization for conversion (clarity, structure, friction removal — not redesign)
• Messaging and copy refinement (direct mail, website, search ads)
• Channel prioritization with clear ROI discipline

No social media.

No branding initiatives.

No content calendars.

No agency work.

Who This Is For

• Senior, independent operators
• Prior experience owning or leading customer acquisition for an owner‑led residential services business
• Strong direct‑response and demand‑capture mindset
• Comfortable working directly with principals
• Values discretion and scope discipline

What This Is Not

• Not B2B or commercial marketing
• Not “growth hacking”
• Not media buying as a service
• Not a full‑time role
• Not an agency engagement

Engagement Details

• ~8–12 hours per month to start
• Month‑to‑month
• Competitive fractional compensation
• Direct access to ownership

How to Respond

If this aligns with how you operate, please DM with:

• A brief summary of relevant experience
• One example where you improved results by removing complexity or spend, not adding it

Thank You for your time & I look forward to speaking with you.