Director - Brand Experience - Arby's

Job Overview This role is responsible for leading the brand experience strategy across the end‑to‑end consumer journey and strategic marketing activities. The Director – Brand Experience will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan, drive the full‑bar (on and off‑prem) business by enabling a wholistic view of the business, and identify business objectives and prioritization. The role will quarterback overall execution of brand plans, working cross‑functionally and vertically, to deliver against topline goals. Responsibilities Collaborates with VP, Brand Experience and CMO to develop annual marketing plans Accountable for building and directing brand calendar strategy utilizing cross‑functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week Works cross‑functionally to quarterback the execution of the fully integrated marketing calendar throughout the year Manages Franchisee Association meeting and stakeholder guidance Manages the performance and career growth of team Qualifications 4‑year Degree in Business Administration, Marketing, Statistics, Social Science, etc. Master's Degree Preferred 10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field Strategically‑minded marketer with strong business acumen, including P&L fluency – a general manager mindset Ability to translate complex business challenges into clear, simple strategies and executable plans Program management connecting strategy, timing, and cross‑functional execution into a clear operating rhythm Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments Creative thinker and conceptual problem‑solver who can unlock growth opportunities across the brand experience Experience in franchisee organization Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences Self‑starter and entrepreneurial leader who performs in a lean, fast‑paced environment Thrives in collaborative, matrixed, and cross‑functional organization with strong ability to influence Ability to develop and mentor others High EQ, internally and with Franchisees 15% Travel Required Company Overview Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. We bring together differentiated yet complementary brands and aim to make them stronger than they would be on their own. Our brands are diverse, distinctive, and fan favorites. We seek those who provide something different than the norm. #J-18808-Ljbffr IRB USA Inspire Resources