Marketing Specialist II

Ready to join a global leader in air movement and ventilation? At Greenheck Group, joining our team means more than just starting a job, it's joining an award-winning culture prioritizing your growth and development. Our unwavering commitment in supporting our team members both personally and professionally has earned us national recognition time and time again. As an innovative, environmentally responsible manufacturer of commercial HVAC systems, Greenheck Group designs and manufactures industry-leading air movement and ventilation solutions through our family of trusted brands. Our products are found in commercial, institutional, and industrial facilities worldwide, from schools and hospitals to factories and stadiums. Since 1947, we've proudly invested in our people and our communities, fostering innovation, leadership, and opportunity at every level. We are more than products, we are a team of inspired people doing extraordinary things. WHAT YOU'LL BE DOING Execute multimedia marketing campaigns for key product releases for assigned products, brands, and market segments. Support campaign planning and execution for assigned brands' multimedia campaigns for product launches, promotions, and strategic initiatives. Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers. Develop and distribute clear, actionable content for sales representatives and channel partners, including email and social media campaigns. Refine messaging strategy and implement improvements as needed. Partner with media & communications specialist to identify paid media opportunities for assigned brands including advertorials, print publication ads, rep promotions, and press releases. Identify, develop, and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and other sales enablement materials. Ensure content on assigned websites and product pages is current and accurate. Influence go-to-market messaging and content strategy for product displays, sales tools, presentations, and customer-facing materials. Support planning and execution of trade shows, customer events, and displays. Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities. Serve as a resource to internal stakeholders, sales teams, and customers by providing product, market, and marketing expertise. Lead assigned projects and contribute to process improvement and cross-functional initiatives. Analyze campaign, website, and content and interpret performance trends to optimize channel mix, messaging, or investment to inform future strategy. Collaborate with product management, sales, engineering, and corporate marketing to align messaging, campaigns, and launches. Other duties as assigned. WHAT YOU SHOULD HAVE Education: 4 Year / Bachelor Degree preferred 4-6 years of relevant work experience in marketing, public relations or advertising required. 3-5 years of experience planning and executing integrated marketing campaigns across print and digital channels; B2B marketing experience preferred. 3-5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications. Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives. Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams) SOMETHINGS WE THINK YOU SHOULD KNOW Travel : minimal travel required Work Arrangement : Hybrid COMPENSATION & BENEFITS Greenheck Group takes pride in providing competitive pay along with a comprehensive benefits package as part of our total rewards program. The starting base pay range for this position is $77,235-$95,408 and may vary based on factors such as job-related knowledge, skills, experience, and performance. With best-in-class benefits, you can be the best you, and together, we can be the best in the industry. Visit our Perks & Benefits page for more information on these offerings: Health & Family Support Financial Security Learning & Development Rewards & Recognition Wellbeing & Mental Health Work-Life Balance Fun Perks SPECIAL NOTATION The preceding statements are intended to describe the general nature and level of work being performed by people in this posit #J-18808-Ljbffr greenheckgroup