Assistant Manager, Brand Marketing

ABOUT US Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin's vitality for the future. farmacybeauty.com | @farmacybeauty | sephora.com/farmacy | ulta.com/farmacy ABOUT THE ROLE We are seeking an Assistant Manager, Brand Marketing to support the planning and execution of Farmacy's brand and product marketing initiatives. This role will help bring new product launches, brand campaigns, and retailer programs to life by coordinating cross-functional deliverables, developing compelling marketing materials, and tracking performance. Working closely with Creative, Product Development, Sales, and Digital, the Assistant Manager will manage assigned projects from briefing through execution while contributing insights and ideas that strengthen the brand. This role will report to the Director of Brand Management & Marketing. KEY RESPONSIBILITIES Brand Marketing Support execution of brand marketing plans and initiatives aligned with Farmacy's positioning, priorities, and growth objectives. Partner with Creative and copywriting teams to ensure consistent brand voice and messaging across consumer touchpoints. Coordinate brand storytelling, key marketing moments, and sustainability messaging across relevant channels. Product Strategy & Assortment Support Support new product development and existing assortment initiatives through consumer, category, and competitive research. Assist with product positioning, key messages, claims coordination, educational materials, and launch briefs in partnership with Product Development and Education. Identify trends and potential whitespace opportunities; synthesize findings and recommendations for the marketing team. Campaign Development & Execution Coordinate assigned brand and product campaign projects from creative briefing through final asset delivery. Develop and manage creative briefs, timelines, feedback rounds, and deliverables in collaboration with Creative, Ecommerce, Sales, and external partners. Track milestones, flag risks early, and help ensure campaigns launch on time and in alignment with approved strategy. Retailer & Promotional Marketing Support Support retailer-specific marketing programs, product launches, promotional calendars, and sampling initiatives in partnership with Sales. Coordinate marketing materials, assets, and information needed for Sephora, Ulta, international partners, and other relevant channels. Maintain launch and promotional trackers and follow up with stakeholders to ensure timely execution. Marketing Operations, Reporting & Analysis Prepare presentations, recaps, and materials for internal meetings and cross-functional updates. Track assigned marketing budgets, purchase requests, and spend against approved plans. Monitor campaign and launch KPIs; compile performance reporting and identify actionable insights. Maintain organized project documentation, calendars, and competitive intelligence to support day-to-day business needs. 3-4 years of relevant marketing experience, ideally in beauty, skincare, or consumer products. Experience in Beauty industry strongly preferred. Experience supporting integrated marketing campaigns, product launches, or retail marketing programs. Strong project management, organization, and attention to detail; able to manage multiple deadlines and stakeholders. Clear written and verbal communication skills with a collaborative, proactive approach. Ability to analyze competitive trends and campaign data and translate findings into useful insights. Creative problem-solving skills and comfort operating in a fast-paced, evolving environment. Able to commute to the NYC office at least two days per week and as needed. Permanently authorized to work in the United States without current or future employer sponsorship 15 days PTO + 5 sick/personal days per year 16 annual Company holidays Health insurance, Dental insurance, Vision insurance Life insurance ($25,000 policy, free to employees) Commuter benefits (Transit + Parking FSA) Health care FSA Dependent care FSA 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period) 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents $40/month phone stipend Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap Quarterly Gratis Product Stipend Monthly Exercise/Gym Reimbursement Farmacy Beauty is an Equal Opportunity Employer. #J-18808-Ljbffr